“Knowing our audience, we needed to translate lengthy legalese into simple, useful, and digestible information. This meant infographics played (and are still playing) a key role in our educational campaign as our brains process visuals faster than text." explains Katrin Atienza, AVP, Marketing
GARDEN CITY, N.Y. (PRWEB) December 06, 2018
New York’s Paid Family Leave (PFL), which became effective on January 1, 2018, has brought a new benefit to New York employees; along with it came a host of new, complex regulations. While a handful of states have some form of PFL, New York’s program is the first of its kind where it’s done in a public-private partnership, i.e., it is governed by the State while private insurance carriers provide the coverage. As such, ShelterPoint Life Insurance Company (ShelterPoint Life) has been instrumental in providing an infographics series over the past two years that helped ready New Yorkers for PFL. In doing so, ShelterPoint Life has been recognized as the first place winner in the Infographics category at Ragan’s PR Daily 2018 Content Marketing Awards. PR Daily announced this year’s winners on https://www.ragan.com/awards/content-marketing-awards/2018/winners/infographic/.
PR Daily sums up ShelterPoint Life’s infographics as “minimal text, original icons and multiple data visuals get points across quickly,” which makes them the perfect tool for busy insurance brokers as well as employers juggling multiple hats with little time to spare to study up on this new, required benefit.
“Knowing our audience, we needed to translate lengthy legalese into simple, useful, and digestible information. This meant infographics played (and are still playing) a key role in our educational campaign as our brains process visuals faster than text. So, for our infographics to be truly helpful, they had to be scan-able and understood quickly by conveying and illustrating most of the information through visuals,” explains Katrin Atienza, AVP Marketing at ShelterPoint Life.
In light of the recognition by Ragan’s PR Daily, ShelterPoint Life is curating all published PFL infographics in a special edition blog post on their educational PFL site: http://pfl.shelterpoint.com/blog/Paid-Family-Leave-Infographics
As leader of New York’s statutory disability insurance1 (and thereby PFL), ShelterPoint Life sees it as their responsibility to make this new benefit easy to understand and implement.
For more information about Paid Family Leave, visit ShelterPoint Life’s educational PFL site http://www.NewYorkPFL.com.
The ShelterPoint family of insurance companies consists of ShelterPoint Life Insurance Company and ShelterPoint Insurance Company. ShelterPoint Life was founded in 1972 as The First Rehabilitation Insurance Company of America (First Rehab Life) and is headquartered in Garden City, NY. Since its inception, ShelterPoint Life has grown into New York’s largest(1) statutory disability and PFL carrier. Through the years, ShelterPoint Life has added additional employee benefits to its product portfolio and currently insures more than 160,000 employers and over 1.6 million individual insureds. In 2014, First Rehab Life changed its name to ShelterPoint Life Insurance Company. For more information about ShelterPoint, please visit http://www.shelterpoint.com.
1 State of New York Workers’ Compensation Board, form DB-680, 2016 – applies to statutory disability premiums under ShelterPoint Life Insurance Co. only