Shop LC Consumers Looking to Save After Turbulent Holiday Season

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After Hefty Holiday Spending Shop LC Shoppers Want to Save in Coming Months.

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After the 2019 holiday season, shoppers are looking to save for upcoming holidays like Valentine’s Day. Thanks to our vertical integration, Shop LC eliminates traditional middle man markups.

US shoppers concentrate most of their luxury spending around the holiday season. After things clear, many make resolutions to tighten their belts in the months ahead. With important jewelry holidays like Valentine’s Day coming, most buyers are looking to stretch their dollars as far as possible.

With Trump Administration tariffs affecting the price of luxury goods like jewelry and watches, the industry has been finding it tough to keep up. Also, savvy shoppers understand the value of price comparison and will shop around before committing to a sale. As a result, businesses must increasingly rely on data to plan accordingly.

In recent years, shoppers have been moving away from just diamond jewelry. There is increasing demand for colored diamonds, and romantic gemstones like amethyst, morganite, ruby, and moonstone. Also, who we’re buying for is changing. Especially among women, more are choosing to buy for close female friends. Rose gold jewelry continues to ride high in desirability, especially with millennial consumers. Overall, Valentine’s Day is becoming a bigger celebration of love beyond romantic love.

“Shop LC customers prefer to spend 20 to 30 dollars per transaction,” explains Ankur Sogani, Vice President of Sales at Shop LC. “By collecting Voice of Customer data, we have been able to meet shoppers in the space they are most comfortable. And when 85 percent of our sales are jewelry sales, it’s important that we listen.”

“After the 2019 holiday season, shoppers are looking to save for upcoming holidays like Valentine’s Day. Thanks to our vertical integration, Shop LC eliminates traditional middle man markups. During the ‘Celebrate Your Love’ event, our customers can expect to find great savings on their favorite Valentine’s Day jewelry.”

Every day, Shop LC is offering low pricing on high-quality gemstones and jewelry, just in time for holidays like Valentine’s Day. Every purchase provides a nutritious meal for a child in need. View the ‘Celebrate Your Love’ online Valentine’s Day catalog at https://www.shoplc.com/valentines-day.

About Shop LC
Headquartered in Austin, Texas, Shop LC, is a wholly owned subsidiary of Vaibhav Global Ltd. (VGL), a vertically integrated company with global sourcing and manufacturing capabilities. Shop LC is a value-conscious, interactive retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle product categories. Established in 2007, Shop LC reaches approximately 73 million U.S. households via high-definition programming offered live 24 hours a day, seven days a week, 365 days a year. For more information visit shoplc.com and download the interactive app on iTunes, Google Play or many other streaming devices or televisions.

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Darren Bogus
@ShopLCTV
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