ShopIntegrator E-commerce Software Supports Integration With Thirdparty Scripts

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Online businesses using thirdparty sales and marketing solutions can drive higher visitor numbers to their website to increase sales. Shopping cart software capable of integrating thirdparty scripts on order completion allow for the inclusion of the popular Google Adwords campaign tracking scripts and other thirdparty solutions, such as affiliate marketing software.

Shopping cart software integrate thirdparty tracking scripts
Integration of thirdparty sales and marketing solutions into an online store helps a merchant grow website visitor numbers and increase sales.

Integration of thirdparty sales and marketing solutions into an online store helps a merchant grow website visitor numbers and increase sales.

ShopIntegrator's shopping cart software version 5.1 now supports the integration of thirdparty scripts in the online store order completed web page. This capability allows a merchant to include Google Adwords campaign tracking code or other provider's sales and marketing software tracking scripts, such as thirdparty affiliate marketing solutions.

A merchant promoting their online store through the popular Google Adwords solution is now able to include the Google Adwords campaign tracking script in their online shop's order completed web page. A merchant using the Google campaign tracking script is then able to track the Return On Investment (ROI) for their advertising campaigns. The merchant's Google Adwords dashboard receives statistics from the shopping cart about each order to determine which advertising campaigns resulted in order sales, and the value of orders generated through each advertising campaign. The Google Adwords dashboard is able to use the order information from the shopping cart to calculate cost per-conversion statistics, allowing a merchant to determine the ROI from their Google Advertising campaigns.

A flexible e-commerce solution opens up the potential for a merchant to integrate their online store with a wealth of thirdparty marketing and sales solution providers. The ShopIntegrator shopping cart is able to pass useful order statistics to the thirdparty tracking scripts on order completion. Passing order statistics to the tracking scripts is supported through a set of order specific substitution variables made available by the shopping cart software. The substitution variables are dynamically replaced by the shopping cart with the order specific details, which are then passed into the thirdparty tracking code. Such order information includes substitution variables for the unique order ID and the order value.

A business may increase sales in their online store using thirdparty sales and marketing solutions, one popular example of this is the use of affiliate marketing software. Affiliate marketing enables a merchant to expand their reach through a network of affiliate marketers who market and promote the merchants online store. In exchange for referring visitors to the merchant, the affiliate is paid a commission fee on referrals which generate a sale. The use of order specific substitution variables in the ShopIntegrator store checkout order completion web page allows thirdparty affiliate tracking code to track the value of each completed sale back to the affiliate which generated the sale. The successful order sale can then be automatically allocated to the referrer by the affiliate marketing software to assign the sales commission.

For further information on the ShopIntegrator shopping cart software and its free 30 day trial visit ShopIntegrator.

About ShopIntegrator:

Established in 2004, ShopIntegrator provides SMEs with secure, easy-to-use hosted shopping cart software. ShopIntegrator’s competitive pricing and straightforward installation process allows merchants to turn their website into an online store within a matter of minutes. McAfee Secure and PCI compliant, ShopIntegrator’s shopping cart is compatible with most websites so there is no need to change web hosting companies.

ShopIntegrator is a powerful e-commerce and m-commerce checkout. There is no software to install and its uncomplicated, no cost set-up requires little technical knowledge and can be added into HTML website templates or DIY site builders such as Weebly, Moonfruit, Yola, Webnode, 1&1 MyWebsite, 123-Reg, Sitejam, Webs, SquareSpace and Vistaprint. ShopIntegrator also has dedicated plug-ins to simplify adding ecommerce into popular Content Management Systems (CMS) such as WordPress, Drupal and DotNetNuke (DNN).

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Simon Horton
@shopintegrator
since: 02/2011
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