72Lux Announces the Launch of Shoppable® for Merchants

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72Lux, the leader in content and commerce monetization, announces the launch of Shoppable® for Merchants a self-serve portal for merchants of all sizes and categories.

72Lux Announces Shoppable for Merchants

72Lux Announces Shoppable for Merchants

'Since 72Lux has a growing network of publishers, it is increasingly becoming an important resource for exposure and sales,' - Rolando Santana, New York fashion designer.

72Lux, the leader in content and commerce monetization, announces the launch of Shoppable® for Merchants a self-serve portal for merchants of all sizes and categories. It just got easier for brands everywhere to get exposure within influential publishers’ content. This new feature that enables merchants of any size and location to easily add their products to the 72Lux product catalog that publishers use to make their content Shoppable.

Shoppable® for Merchants, makes signing up, uploading products and managing inventory quick and seamless. Merchants simply sign up, get approved by 72Lux and start uploading their products directly into the catalog. This feature will make it easy for merchants to integrate their products and get in front of editors and merchandisers that can reach over 75 million people monthly.

New York Fashion Designer, Rolando Santana explains, “Since 72Lux has a growing network of publishers, it is increasingly becoming an important resource for exposure and sales. One thing that is great is that they [72Lux] shorten the purchasing process and let readers checkout within the editorial. These publishers have the traffic and the influence. I can finally leverage that to the fullest and transform publishers into a sales channel.”

“We want to give merchants everywhere the ability to easily add their products to the catalog, in order to make it easier for them to receive exposure and sales through product features of our growing network of publishers,” says 72Lux Founder, Heather Marie. “It is important for us to continue to evolve and provide features that make it easy for brands to connect with the end user and be seen within demand generating content.”

“72Lux provides brands with a platform for exposure that traditionally only comes once they get a large purchase order from large retailers, but it’s so difficult for a brand to get enough exposure to grow to that stage. Now, brands have a new way to be featured by publishers and seen by the masses,” explains Marie. This means increased exposure and accelerated sales for the brands that get involved.

With a current product catalog of nearly two million SKUs and over 23,000 brands already integrated in Shoppable®, the company now has the largest database of integrated products available to publishers through a universal checkout experience. At the time of launch, Marie says this new product will immediately increase their merchant partnerships by 60% and will be a game changer for the company allowing them to scale the product catalog faster and more efficiently. Kelly Wearstler, Rolando Santana, Murad, and eShave are a few of the partners launching with Shoppable® for Merchants.

“We offer merchants access to our growing audience and deliver them closed sales in return,” explains Marie. “It’s really a win-win for everyone involved.” The company said anyone with an e-commerce site can take advantage of Shoppable® for Merchants.

Merchants can sign up and integrate their products today by clicking “Get Started” at http://www.72lux.com/retailer.html.

About 72Lux:
Founded by Heather Marie in 2011, 72Lux works with digital publishers and websites to create a scalable source of native advertising and e-commerce sales with long-term commercial potential. Their proprietary technology makes content effortlessly Shoppable® by connecting publishers with their preferred retailers to ultimately create an entirely new revenue stream for publishers and retailers alike. Their Shoppable® technology allows for an enhanced, customer-centric user experience so that the customer can purchase directly within the website that inspired their purchase without ever being re-directed to leave the publishing site.

72Lux is a member of 500 Startups in Mountain View, California and the First Growth Venture Network in New York City.

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Heather Marie, Founder & CEO
@72LuxCEO
since: 03/2009
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