Whether consumers are looking to buy online or in-store, they’re turning to their mobile phones in increasing numbers to start the process.
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Toronto, Canada (PRWEB) August 27, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its expert opinion on a recent shopping survey that looked into the ever-changing retail strategies of the back-to-school shopper.
The survey, conducted by PriceGrabber, showed that nearly 80% of respondents find the majority of information on back-to-school products and promotions from online retailer web sites, blogs, and e-mails. On top of that, roughly 40% said they will shop online more this year than in prior years. When asked how mobile shoppers would use their smartphone to shop this back-to-school season, 67% noted they will check prices online before making offline purchases. (Source: “Back-To-School 2013: Digital Deal Hunting,” i.pgcdn.com, August 19, 2013; http://i.pgcdn.com/images/infographics/2013-back-to-school-shopping-infographic2.jpg.)
“Whether consumers are looking to buy online or in-store, they’re turning to their mobile phones in increasing numbers to start the process,” says Andy Wu, business development manager at Numero Uno Web Solutions. “The convenience and accessibility of using a mobile phone means consumers can shop from anywhere. A full 71% of people surveyed said they like to shop from home, 36% said they’ll shop anywhere they can, and 17% said they use their mobile phones to shop while in brick-and-mortar stores.” (Source: Ibid.)
In addition to using them to shop, consumers are turning to mobile phones to find their favourite brands and companies on social media sites like Facebook, YouTube, and Pinterest. Almost half of consumers (42%) said social media will impact their shopping decisions this back-to-school season. (Source: Ibid.)
“While this survey looked specifically at back-to-school shopping strategies, it’s not a stretch to suggest consumers looking for the best deals will change their strategies when it comes to shopping for any occasion,” Wu adds. “It also goes to show how important it is for smaller businesses to ensure their brands, products, or services can be readily discovered online.”
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).