Aequitas Automotive announce Shortfall.co.uk Gap Insurance products now included in major UK consumer comparison

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Leading UK Insurance provider confirm new Shortfall.co.uk products are now featured in Which Gap Insurance report in the UK. Aequitas Automotive reveal that the new Shortfall brand is set to break new ground for the company in September 2013

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Shortfall.co.uk Gap Insurance products now featured by Which?

Wirral based niche Insurance provider, Aequitas Automotive, have announced that products from the latest online brand from the company are now featured on the Which? consumer website.

The inclusion in the Which? Gap Insurance comparison is significant, says Company Director Mark Griffiths, but not something new to the leading Gap Insurance provider.

"The new Shortfall.co.uk website was launched in August 2013, after nearly twelve months in the planning. The product range on Shortfall is based around three Gap Insurance products, with an additional ten complimentary style of cover also."

"The inclusion in the Which? Gap Insurance comparison so quickly after our brand launch is something we are rightly proud of at Aequitas Automotive. Which? is regarded widely as a 'consumer champion', and the Gap Insurance report provided is the most prominent for UK car buyers."

"However, Aequitas Automotive take even more comfort in that fact that this inclusion is the third Gap Insurance brand from the company to be featured on the Which? report. Our Easy Gap and GapInsurance123 websites have been featured since the reports inception in 2012. No other UK provider can boast more than one brand on all comparison sections of the report."

The Director of Aequitas Automotive also confirmed that the new Shortfall brand has proved a huge hit with UK consumers also, as the company expects to break all sales records in September 2013.

"In the first three weeks of the Shortfall.co.uk brand, we have already seen the first month sales records of Easy Gap and GapInsurance123 eclipsed. The mixture of carefully constructed product features and added flexibility of payment methods, have proved a popular combination."

"The first seven days of September 2013 look set to provide the highest single week sales figures in the history of our company, and Monday 2nd September set the highest single day record also."

"Clearly the addition of the Shortfall.co.uk brand has only enhanced our standing in the Gap Insurance market, as well as breaking ground with products such as Tyre Insurance and Excess Insurance. The addition to the Which? report can only enhance these positions."

Aequitas Automotive confirmed that the updated Which? Gap Insurance report can be accessed on the Which? website currently.

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Mark Griffiths
@Shortfall_
since: 01/2013
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Aequitas Automotive Ltd

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