New York, NY (PRWEB) May 31, 2014
Founded by entrepreneur Ben Robbins, Shortwear launches this month as an online clothing company that caters to the sartorial tastes of shorter men. Shortwear aims to reinvent the shopping experience for the below-average-height male, offering special sizes that are only available on its site -- Shortwear.com.
Currently, it provides an exclusive selection of contemporary casual and business casual clothing. Robbins, a shorter man himself, curates all the collections for Shortwear. A range of menswear -- from tees & polos to pants & shorts -- and a special collection of colorful shirts for summer are featured.
Pieces are designed to flatter the frame of a shorter man. The activewear category boasts of “active apparel for men on the go, who don’t want to constantly roll pant legs up and fold over waistbands!”
Robbins founded the company in order to ease the frustrations of shopping as a shorter male, as well as the time spent and costs incurred when having clothes tailored. “Shortwear is a platform where shorter men can shop for clothes that fit from leading brands,” says Robbins. “All clothes are selected based on brand and quality as well.”
Prices already factor in the tailoring that is needed for the shorter customer. Partnering with various menswear labels, Shortwear features designers Tellason, Hudson Jeans, Bella + Canvas, and Alpha Industries.
A community poll of which items may be hardest for shorter men to find and buy enables customers to inspire the next collection of Shortwear.