Showpad Named MarTech Breakthrough Award Winner for Best Overall SalesTech Marketing Company

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Market-leading sales and marketing platform recognized for explosive growth and solutions for the best buyer experience

Showpad, the leading sales enablement platform for modern sellers, has been selected as the winner of the "Best Overall SalesTech Company" award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.

“We know how to enable sales and marketing teams to be most effective, which translates into more wins, bigger deals and faster velocity, ” said Pieterjan Bouten, CEO of Showpad. “This award win recognizes that Showpad provides outstanding content and coaching solutions that are bridging the gap between marketing and sales while driving market success and revenue growth. We are honored to accept this award, and we will continue to focus on enabling our customers to provide the best sales experience.”

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.

Among these nominees, Showpad was a selected winner for its powerful sales enablement features and expansive annual growth:

  • Innovative software that captivates buyers: Showpad’s Experiences functionality provides a flexible platform that allows marketers to distribute sales content through brandable, dynamic environments, enabling sellers to give interactive and intelligent presentations.
  • Platforms for seamless communication: Showpad’s collaboration offering, Shared Spaces, allows sales teams to build custom micro-sites for prospects and facilitate tailored interactions with their buyers and decision-makers.
  • An adopted focus on sales development: Showpad acquired LearnCore, the leading provider of sales training and coaching software earlier this year. LearnCore and Showpad’s combined platform will leverage advanced data analytics and artificial intelligence to optimize content while improving the skills of sales teams through personalized training and coaching at scale.

“The exponential growth of SalesTech as a category has opened up an entirely new suite of tools for sales professionals, but these tools often focus on the sales process from the view of the salesperson and not the view of the buyer,” said James Johnson, Managing Director at MarTech Breakthrough. “Showpad designed a platform that empowers marketing and sales professions to create an overall better buyer experience. Their content solutions, sales coaching and training capabilities help sales teams become a trusted advisor and successfully engage buyers. We are thrilled to recognize them as one of our marquee award winners with the 2018 MarTech Breakthrough Award designation for Best Overall SalesTech Company.”

About Showpad
Showpad is the leading sales enablement platform for the modern seller. Showpad’s all-in-one platform empowers sales and marketing teams to engage buyers by integrating industry leading training and coaching software with innovative content solutions. The platform provides the most comprehensive collection of data about how successful salespeople interact with buyers, fueling Artificial Intelligence to discover, replicate and automate what works for top performers.

Showpad serves more than 1,200 customers across the globe, including Johnson & Johnson, BASF, GE Healthcare, Fujifilm, Bridgestone, Prudential, Honeywell and Merck. Founded in 2011, the company has headquarters in Ghent and Chicago with offices in London, Munich, San Francisco and Portland. To learn more about Showpad, visit or follow Showpad on Twitter and LinkedIn.

About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit

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Kyle Rall
Walker Sands Communications

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Walker Sands Communications
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