shüsling, Inc. Announces Debut of the shüsling® Travel Shoe Bag

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The shüsling bag's versatile design stores and transports footwear while simultaneously fulfilling modern demands of fashion and function.

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The shüsling bag is the perfect travel accessory for different types of footwear

I wanted to create a better way to transport shoes after spending years using plastic bags to carry my sneakers from home to the office and then to the gym.

shüsling, Inc. today unveiled the launch of a light weight, water-resistant and machine washable travel shoe bag that effortlessly stores and transports footwear. Whether you’re at work, on the road or in the gym, now there’s an easy and stylish way to carry your shoes. Say hello to the shüsling® bag.

Liana Choi, co-founder of shüsling (pronounced “shoes-ling”), said she was inspired to create the fashionable and functional bag after years of hauling her sneakers around New York City. “I wanted to create a better way to transport shoes after spending years using plastic bags to carry my sneakers from home to the office and then to the gym,” she said.

Choi said the bags she found on the market were either too flimsy or too restrictive and did not provide enough ventilation for shoes. Disappointed by the limited selection, Choi partnered with her long-time friend Brian Fang to design a footwear storage bag that was stylish and practical. “I used an X-shape for the connecting elastic straps of the shüsling bag so it could easily and securely hold shoes. The elastic straps within each pouch are even long enough to firmly hold high-top sneakers,” said Fang, who has a background in engineering.

The shüsling bag is made of polyester-coated neoprene and mesh fabric, so shoes fit snugly, but are still well ventilated. The bag can hold several different types of footwear, including sneakers, athletic cleats, flip-flops, flats and dress shoes. The bag’s adjustable elastic straps can fit most standard U.S. shoe sizes.

The shüsling bag is the perfect store-and-go solution for students, athletes and business travelers, who can easily change their shoes at school, the gym, the office, an airport, a hotel or any other location. They can also use the bag’s flexible and detachable handle to carry it, or clip the bag onto suitcases, gym bags, backpacks or handbags. In addition, the shüsling bag can be laid flat in a suitcase or gym bag so other items can be placed on top of or next to it.

The shüsling bag features these unique design elements:

  •     Adjustable elastic straps
  •     Flexible handle for easy carrying
  •     Detachable handle to clip onto other bags    
  •     Lightweight
  •     Machine washable
  •     Easily collapsible for storage

The shüsling bag’s patented design is unisex and available in four sizes. To view the sizing chart, visit Flat-rate shipping of $4.99 is available for any purchase and delivery within the continental United States.

To purchase the shüsling bag or for more information, please visit

shüsling is a registered trademark of shusling, Inc.

Liana Choi, Co-Founder
Brian Fang, Co-Founder

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Liana Choi
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