One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate a message through clear and effective copy.
Austin, TX (PRWEB) February 16, 2016
One of the most important skills for any creative entrepreneur and business owner to possess is the ability to communicate a message through clear and effective copy. On the other side of the coin, poor copywriting has the potential to drive away business and potential clients, customers and partners.
To empower publishers and help them master the craft of writing headlines, Shweiki Media is excited to announce that they have again partnered with author and seasoned copywriter Debra Jason of The Write Direction--this time, to present a new webinar series on seven killer copywriting tips.
Keep It Simple, Sweetheart (K.I.S.S.)
It is vital to write compelling content that is easy for prospects to read. But, how does one do that? When writing compelling content that is easy for prospects to read, one should remember to K.I.S.S. them. In other words, keep it simple.
Clarity is extremely important whether one is writing a blog, sales page or brochure. It is important to create a conversation between you and your audience. The difference between holding a conversation and writing is that during a conversation, the other person is allowed time to understand and process what has been said. This is facilitated by pausing between sentences, repetition, and spacing out ideas.
How does one create a conversation when they're not actually face-to-face with their audience? How does one make the audience feel like they are right there? When writing, the secret is to leave space and create pauses. Here are seven steps to help...
7 Copywriting Tips
1. Use Short, Simple Sentences.
It's crucial to ensure the reader doesn't have to work too hard to understand the concept.
2. Remember wo short sentences are easier to read than one long sentence.
In direct marketing, it's okay to break the rules of grammar when necessary.
3. Be Personal and use the word "you."
One has to remember that they are writing to one reader, someone who is a current customer or prospect, so they should talk specifically to that reader and avoid words such as "the client" or "the customer." It's important to let the prospect know that they are being spoken to directly. by incorporating a friendly conversational tone. Readers always come first, so one should start writing to people, not at them.
4. Talk about people
Studies show that people enjoy reading when they are reading about other people more than anything else. Sentences can be written so that the logical subject is a person. Therefore,one should use pronouns such as, "theirs," "yours," and "you" and human-interest words like "woman," "man," or "child." One should always remember to keep it personal.
5. Use active verbs.
These words make sentences "move," so one should use them whenever possible.
6. Punctuation makes reading easier.
Punctuation gets pauses down on paper and stresses important points. One should use hyphens, dashes and ellipses to achieve this effect. It is important that content is easy to read.
7. Give prospects helpful advice.
People do not buy products; they buy what the products do for them.
The webinar is available on Shweiki's website and YouTube page. Click here to watch it now!
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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