3 Ways Buyer Personas Can Improve Marketing Campaigns: Shweiki Media Printing Company Presents a New Webinar Featuring Expert Strategies for Targeting Customers

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It's impossible to know the wants, needs and preferences of every potential customer, but buyer personas can take some of the guesswork out of the equation and allow marketers to better target buyers based on buying trends and personal interests. In this webinar, Shweiki teams up with marketing expert Priscilla McKinney of Little Bird Marketing to present a new webinar on how buyer personas can be used to improve marketing strategy.

Shweiki Media Printing Company, printer, publisher, marketing, marketer, buyer persona, sales, San Antonio, Texas, printing, Priscilla McKinney, Little Bird Marketing

Shweiki Media presents a webinar on buyer personas and how they can be used to improve marketing strategy

Buyer personas serve as ideal client profiles that feature presumptive personal information regarding the audience’s thoughts and needs and allow marketers to better target buyers based on potential documented buying trends and personal interests.

Buyer personas serve as ideal client profiles that feature presumptive personal information regarding the audience’s thoughts and needs and allow marketers to better target buyers based on potential documented buying trends and personal interests.

In this new webinar, available now, Shweiki Media Printing Company has teamed up with marketing expert Priscilla McKinney of Little Bird Marketing to explain how buyer personas can take the guesswork out of marketing campaigns and offer strategies for how to best implement them.

McKinney covers the following topics:

-How to capture information from customers
-Determining the best place and platform to market
-Using buyer personas to discover the best way to market
-The importance of expanding and adding more buyer personas
-And more.

The webinar is available now on Shweiki's YouTube channel and, with an accompanying blog, on shweiki.com. Click here to watch the webinar now.

About Shweiki Media:

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

About Priscilla McKinney:

Priscilla is CEO and resident Momma Bird at Little Bird Marketing. Priscilla is a catalyst. She fans the flames. Some call her the "dream whisperer". No matter what your experience with Priscilla you'll learn quickly she has a knack for connecting the dots between seemingly unrelated needs and wants. These micro connections, when combined with her team's creative work and their social expertise, become the foundation for something special in marketing. Don't give her caffeine. She doesn't need it.

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David Reimherr
@ShweikiMedia
since: 04/2011
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Shweiki Media
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