Inbound links tell search engines that another site found on one's webpage is valuable and relevant. The more links one gets, the more search engines see one's site as valuable to their users.
Austin, TX (PRWEB) December 11, 2013
Shweiki Media Printing Company teams up with Alicia Lawrence, content coordinator for WebPageFX, to present part one of a must-watch webinar series on content: content linking strategies.
A content or inbound link is a link featured within an article or blog post that connects to an outside site. As a general rule of thumb, one should produce content containing 200 words or more so that Google's spiders won't skip over the page) and three or more links. Inbound links tell search engines that another site found on one’s webpage is valuable and relevant. The more links one gets, the more search engines see one’s site as valuable to their users. This is what causes a page to achieve a high ranking in search results.
Just a few years ago, link building was based on quantity, and Google saw sites as valuable based on how many total links were floating in cyberspace. However, after companies spent hours filling comment and directory boxes with a huge number of links, Google switched to a more quality-based model.
Finding Quality Linking Sites
There are multiple strategies one can implement when deciding what websites one should link to. A good place to start is by Googling blog communities within one's niche. Once one has a layout of community platforms, they can link content to users who are invested in the topic.
Using open site explorer to view competitor backlinks, targeting high authority sites, and checking for do-follow links are all good strategies as well.
Tips for Linking Success
When one creates original content, often they can find themselves running through SEO patterns that cause a loss of efficiency, which—obviously—isn’t ideal. Here are a few strategies for optimal linking success:
- Include other high authority links
- Place first link after the first paragraph (unless link is necessary)
- Make the link relevant to the article and site
- Create awesome content
- Diversify the anchor text
- Link to previously published articles
It’s also very important for one to share their posts on social media, whether on Twitter or Google+, to let the reader know what’s being done so they can share it themselves and everyone can work together to grow the page.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing flyers, magazines, postcards or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way.
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