Practical Ways to Add Content Personalization: Shweiki Media Presents a New Webinar with Key Marketing Strategies

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The content marketing world is noisy, and to remain competitive, get shares, and stay relevant, a good marketer must work on the personalization of their approach. Shweiki Media teams up with expert Michael Brenner of Marketing Insider Group to present a new webinar featuring expert tactics for content personalization.

Shweiki Media Printing Company, printing, publishing, marketing, Michael Brenner, Marketing Insider Group

Shweiki Media presents a webinar with key tactics for content personalization

The content marketing world is noisy, and to remain competitive, get shares, and stay relevant, a good marketer must work on the personalization of their approach.

The content marketing world is noisy, and to remain competitive, get shares, and stay relevant, a good marketer must work on the personalization of their approach.

To assist marketers in this endeavor, Shweiki Media Printing Company is excited to announce that they've teamed up with Michael Brenner, CEO of Marketing Insider Group, to present a new webinar featuring key tactics for personalizing content marketing.

The Trends in Marketing

These four trends are paramount:

1. Specialization, which means brands must create a space that they can own.
2. Visualization, which is creating visual content.
3. Humanization, which is touching upon the pains and challenges and getting emotional value out of the content.
4. The fourth is personalization.

Marketers must take these trends seriously -- particularly the fourth -- if they want to succeed and reach their audience. Personalization is what delivers the right piece of content to the right person.

According to Brenner, The most important step in content personalization is answering the questions that buyers are asking. These issues appear during each stage of their relationship with a company; therefore, a company must anticipate the questions and come up with answers.

In this webinar, the expert focuses on strategies for effective personalization in marketing and explains developing modular assets, the importance of format and location, using IP addresses to direct content, creating an interest profile and applying personalization everywhere.

He also offers excellent real-world examples of personalization and explains how it can be used to help a company know their customers and succeed.

The webinar can be found on Shweiki's YouTube channel and on Shweiki.com. To watch now, click here!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinar s!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

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David Reimherr
@ShweikiMedia
since: 04/2011
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