There is only one "magic bullet" for igniting passion, gaining followers, and making an impact in the lives of others when it comes to getting consumers to respond to a company's products or services: copywriting.
shweiki.com (PRWEB) October 30, 2014
There is only one "magic bullet" for igniting passion, gaining followers, and making an impact in the lives of others when it comes to getting consumers to respond to a company's products or services: copywriting. Here, Shweiki Media Printing Company teams up with author and seasoned copywriter, Debra Jason of The Write Direction, to present a webinar detailing step one of the five-step formula for achieving success by connecting with the consumer in a way relevant to their interests through the medium of copywriting.
When a Company Is Going to Write Copy, They Must Ask the Following:
- What content grabs the consumer?
- Makes them feel understood?
- What keeps them reading?
How a Company Can Approach Writing Meaningful Copy
A business should tap into what is going on in the lives of the consumer by increasing their KLT Factor. People are more likely to respond to others when they Know, Like and Trust them. Therefore, a company should relate to their prospects in order to gain a greater presence within the marketplace.
Five-Step Copywriting Success Formula: Step One
Step one of the five-step copywriting success formula is determining the problem. Before a company attempts to reach out their prospects, it must first identify where the problem lies. It could range from reach and exposure to inconsistencies with content.
The company should then focus on two aspects to create successful copy: the curiosity of the consumer and the ability to appeal to their emotions. This can be done by asking about what keeps them up at night. Is it bills? Jobs? Frustration? Illness?
Consumers respond to content that speaks to them, not at them. It helps to remember to market with heart, not hype, in order to empathize with the consumer.
Click here to watch the webinar now, and stay tuned for a webinar detailing the next installment of the five-step copywriting process.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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