Everyone needs healthcare, and those who are marketers in that industry make it their mission to improve brand awareness so that when people have a problem they come to them.
Austin, TX (PRWEB) July 19, 2017
Everyone needs healthcare, and those who are marketers in that industry make it their mission to improve brand awareness so that when people have a problem they come to them. And how do people find and select their healthcare professionals and companies? Often, they head online - and that's where social media marketing comes into play.
Brands are starting to become aware that they need to focus more on the consumer than they do on the brand. There is not a huge difference between healthcare, or financial services, or insurance, where there’s a lot of jargon and people don’t have literacy on those topics until they start to develop them, but obviously, picking a doctor is a lot different than buying a skirt from The Gap. The challenges that are inherent in industries where people are making important decisions, and using content to do that, are different than the challenges faced by a retail, or other types of businesses.
Shweiki Media is excited to announce that they've teamed up with Ahava Leibtag, president and owner of Aha Media Group -- a content strategy and content marketing consultancy -- to present a new webinar on specialty marketing, featuring ideas for social media marketing in the healthcare industry.
Ahava is an expert marketer and the author of The Digital Crown: Winning at Content on the Web, which covers the intersection of content marketing and content strategy. In this new webinar she offers strategies for using social media platforms effectively within the healthcare sector and covers the following topics:
-Marketing challenges in different industries
-Traditional media vs. digital media
-Content creation for a niche industry
-Five questions to ask when planning content
-Using SEO and reviews
-Metrics and measurement
The webinar is available on Shweiki's YouTube channel and shweiki.com. Click here to watch the webinar now!
About Shweiki Media:
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia