How to Use LinkedIn Status Updates Effectively: Shweiki Media Printing Company Presents a Must-Watch Webinar

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LinkedIn status updates, when used effectively, have the opportunity to help businesses grow and succeed tremendously. Here, Shweiki Media teams up with LinkedIn expert Kevin Knebl on a must-watch webinar presenting strategies for LinkedIn status updates and explaining what they are, why they matter, what to post, and how users can use them to create new business opportunities.

LinkedIn, Kevin Knebl, status updates, social networking

Effective LinkedIn status updates can help one spread their message, increase their audience, and connect to more people for more potential business opportunities.

Posting isn't about pitching a specific product; it's about understanding that in a more and more connected world, one can’t simply sit back passively and be an observer. It’s important to become a value generator.

Shweiki Media Printing Company teams up with LinkedIn specialist Kevin Knebl to present a must-watch webinar on how to effectively use LinkedIn status updates and how, when done correctly, they can create new business opportunities.

LinkedIn Status Updates

LinkedIn is a social networking site featuring over 300 million active users. Every user's home page contains a section designated for status updates from connected "friends" (which is similar, in a way, to Facebook's timeline format). The best strategy is for one to post some form of a status update once a day, preferably in the morning. Regular posting allows users to develop a "top-of-mind awareness strategy." It's not about pitching a specific product; it's about understanding that in a more and more connected world, one can’t simply sit back passively and be an observer. It’s important to become a value generator.

The 70/30 Rule

A good rule to follow is to post with a simple 70/30 ratio in mind. Seventy percent of what one posts should come from an outside source and exclude one's own place of business entirely, including links to articles within one's industry, content catering to those who one does business with, and any extra information one finds that can add value to his/her LinkedIn brand. The seventy percent can essentially be divided into three main categories: informational, educational, and entertaining.

The remaining thirty percent can be designated as promotion for one's own business brand. Whether one wants to promote the launching of a new product or service, highlight a publication about their brand, or simply inform viewers about what’s going on in their own world, using the 70/30 ratio ensures that one will get their message across without diminishing their content value.

Internet Etiquette

One of the most important steps for boosting one's business through LinkedIn status updates is simply remembering Internet etiquette. For example, when one posts a status that receives "likes," it's a worthwhile gesture to send a thank-you message to the people who took the time to like the post.

LinkedIn's value as a platform lies in its ability to develop relationships between associates. Going the extra mile and thanking someone for their recognition of a post could act as the tipping point that leads to a worthwhile conversation or even increased business.

Click here to watch the webinar now!

Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at (and sign up for our free weekly expert webinars!), and subscribe to our Youtube Channel at  You can also follow us @ShweikiMedia and "like" us at

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David Reimherr
Shweiki Media
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since: 04/2011
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