All kinds of print publications can find success with readers' choice ballots, and here publishing industry professionals to present practices and tips on how to use digital tools to increase revenue with readers' choice ballots.
Austin, TX (PRWEB) June 02, 2015
All kinds of print publications can find success with readers' choice ballots; for example, an alt weekly drove $170,000 revenue with an online ballot, and two small-market papers increased their revenue by 38% or more. Here, Shweiki Media Printing Company teams up with Matt Coen of Second Street Promotions Lab to present a tutorial in which Blair Barna, advertising director and co-owner at Charleston City Paper, Alesia Humphries, Chief of Digital Sales for The Signal, and Bonnie Markham, advertising manager for the Alton Telegraph, share their best practices and tips on how to use digital tools to increase revenue with readers' choice ballots.
1. Ballots drive revenue
Ballots can generate revenue a number of different ways – with enhanced listings, category sponsorships, online ads, print ads, and even with live events. These models can be combined to maximize revenue, but it isn't necessary to use all of them. One should utilize the combination that works best for the market.
2. Ballots engage your audience
Ballots are naturally viral, and incorporating digital is like adding gas to the flame. Running a ballot online helps publications reach a broader audience and makes it even easier for people to interact and participate in the ballot. This engagement also helps to build an email database and generate hot leads for advertisers.
3. Online ballots are efficient
Anyone who has been involved with ballots over the years is well aware of the pain points and the time involved. Ballots are, after all, big endeavors. However, just running a readers’ choice online saves time, money and resources, since ballots do not need to be counted and write-ins do not need to be sorted by hand.
4. Niche ballots are a way to expand the opportunities
One can also leverage readers’ choice success and expand the ballot program throughout the year with niche ballots. These are more targeted initiatives which will help publications engage more targeted audiences and advertisers. Publications can even align them with other niche initiatives to generate even more revenue. The Signal made $4K in all-digital revenue with a high-school football ballot!
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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