One should create a unique incentive plan that provides a bonus for selling digital offerings. No matter the media business, it is important to understand that salespeople will typically gravitate toward the media that will make them the most money.
Austin, TX (PRWEB) February 02, 2016
Shweiki Media Printing Company announces that they have teamed up with Ryan Dohrn—founder of Brain Swell Media, creator of the 360 Ad Sales Training system, and a globally recognized media revenue consultant—to publish publishers with a new, must-watch webinar featuring 20 great ideas to increase revenue.
The webinar is available on Shweiki's website and YouTube channel.
1. Using External CMS
The first revenue idea is using external content management systems (CMS) such as wix.com or squarespace.com to build micro sites. Micro sites are great for lead generation and easy to launch for clients because it is simple and straightforward. It will cost less than $10-$15. Advertisers will love it.
2. Advertiser Exclusive Day
An advertiser exclusive day occurs when one allows one advertiser on a specific day to control all the ad spots on every page of the website. For example, the advertiser can be in control of all the banner ad positions on the website for a day. One can make this opportunity of control for a day available to each advertiser at different points.
3. Product Pavilions
The third revenue idea is using a CMS to create product pages. This allows the advertising chaos to drive sales. Whether one uses a closed or open CMS source, he or she will be creating individual articles for product advertisers that will all fall within the same product categories. For B2C companies, these product pages are great for restaurants and different types of guides. B2B companies can use this to put several products together in one category.
4. Outsource Simple Sales Tasks
Sales teams are incredibly busy, and they should not be bogged down with selling small items such as guides or classifieds. Instead, the work should be outsourced. It's wise to consider using a telemarketing firm, an intern or a virtual assistant to do these simple sales tasks.
5. Incentive Plan
One should create a unique incentive plan for the sales team that provides a bonus for selling digital offerings. No matter what the media business is, it is important to understand that salespeople will typically gravitate toward the media that will make them the most money. Digital is not going to pay them the best, therefore, there should be some type of incentive to spur them on like better commission, days off, free lunch, etc. Creating special incentives to encourage salespeople to sell more digital will bring better success in the long run.
6. Digital Supplements
Another great idea for increasing a company's revenue is creating digital supplements. Digital supplements could consist of things like holiday gift and summer camp guides to technology issues. A company takes ideas and turns them into a special digital publication. For example, if a company wanted a 24-page ad on predictive technology, but they did not want to run it in the magazine, they could digitally deliver it on their site. These are great for promotions.
7. Special Topic Centers
Another idea is to use CMS to create special topic areas or categories on the website. These areas are centered around a certain topic and then sponsored. For example, a company in the motor coach business can create a special topic center for technical advice about motor coaches. They can also create topic centers around tires, batteries, electrical systems, etc. This motor coach company can create articles and niches around those categories and then sell around them. Special topic centers help increase SEO, and sponsors love it because all the information is in one spot.
8. Sell Precise Data
It is important to get precise detail on what a reader wants and learn their online habits in order to target emails to a select few who actually want the information. This allows one to charge a higher ad rate. Readers' habits, such as what ads they are clicking on, how many times they click on those ads, and their subject matter, can be tracked. Once a company knows which people have been clicking on what, they can specifically target them in the future, allowing them to send out fewer emails in total and charge more money for their targeted service.
9. Using Short Videos
Another great idea to increase revenue is using short videos to explain common advertiser questions. Every month, salespeople receive emails from advertisers asking questions about banner ads, circulation, an audience's demographics and psychographics, paid content, etc. It would be beneficial to explain these common questions in short videos so when these questions are asked, advertisers can be referred to them. Having a FAQ page with the videos on it will save a lot of time.
10. Don't Publish All At Once
One should not publish all of the magazine content online at the beginning of the month. Instead, it's better to try staggering the content throughout the month to keep the audience coming back for more. One could use the data stamping tool of your CMS to load data at one time, but publish live over a period of time. This way a company can load all of their content at the same time, but set different times and days for when it will be published. Then, it will be easier to promote the content on various social media sites.
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
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