Sales Enablement for B2B Marketers: Shweiki Media Printing Company Presents a Webinar on the Marketing Department's New Role

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Sales enablement is about increasing the efficiency of the sales organization, helping organizations spend more time actively selling, and increasing the conversion rate of opportunities to close deals. In this webinar, Shweiki teams up with author and expert marketer Matt Heinz of Heinz Marketing to further explain sales enablement, how to do it, and what it means for B2B Marketers.

printing, publishing, marketing, b2b, heinz, heinz marketing, shweiki media, sales

Shweiki Media teams up with Matt Heinz to present a new webinar on sales enablement for B2B marketers

If a marketing team can help to convert sales more quickly, that is the ultimate measure of the value of sales enablement.

Shweiki Media is excited to announce that they've joined forces with Matt Heinz to present a new webinar.

Matt Heinz is a prolific author and nationally recognized, award-winning blogger. As president and founder of Heinz Marketing, he has fifteen years of experience of marketing, business development, and sales under his belt, and his speaking engagements are highlighted by keen insight, humor, and motivating takeaways.

In this webinar, Heinz discusses sales enablement and what that looks like for marketers in the B2B world.

Sales enablement is best defined by how it is measured. It is focused on:

-Increasing the efficiency of the sales organization
-Helping organizations spend more time actively selling
-Increasing the conversion rate of opportunities to close deals

If a marketing team can help to convert sales more quickly, that is the ultimate measure of the value of sales enablement.

Historically, sales enablement has come out of sales operations, but oftentimes it is in more of a reactive and administrative role. This area offers a great opportunity for marketing to embrace something beyond the traditional role and more actively support the sales funnel. Sales enablement is content, stories, and ensuring a marketer has the right message for the right prospect at the right stage of the buying journey.

In this talk, Heinz answers the following questions:

-How can marketing help sales?
-How do marketers use buying information?
-How can marketers and salespeople work together?
-How can a smaller company build brand awareness?
-How can marketing departments create name recognition?
-And many more

The webinar can be found on Shweiki's YouTube channel, and along with an accompanying blog here.

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

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David Reimherr
@ShweikiMedia
since: 04/2011
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