SEO For Small Businesses: Shweiki Media Printing Company Presents Must-Read Tips on How Small Companies Can Beat Out Their Big Competitors

Share Article

It can be intimidating and often discouraging for small companies to go up against their massive competitors (especially online), but there are actually certain advantages for smaller corporations and strategies they can implement to score some big business. Here Shweiki Media teams up with SEO expert Alicia Lawrence of WebpageFX to present a must-watch webinar on how companies can use SEO to strategically compete against big competitors.

shweiki media printing company, SEO, small businesses, alicia lawrence, webpageFX

Shweiki Media Printing Company presents must-know SEO strategies to help small companies beat out big competitors

One should find the unique perspective that gives the site a voice over and above its bigger competitors.

Have a competitor with a bigger website? No problem. Here Shweiki Media Printing Company teams up with expert Alicia Lawrence, the Content Coordinator for WebpageFX, to explain four steps to help small companies strategically compete against their big competitors.

Small businesses often get really discouraged when they are up against a really big corporate websites. In this day and age, having a strong web presence makes all the difference. Yes, it might take years to get a strong enough website to outrank competitors on some main, money -making keywords, but there are also a lot of strategies and tactics to use to get ahead of the competitors right now that one might not know about.

1. Unique Selling Point

If one is working with a small company that is up against a bigger site, one of the first things to do is determine their unique selling point, if they haven't already. This goes beyond a statement that says how the product or services are different and better than all the others on the market. Instead, one should find the unique perspective that gives the site a voice over and above its bigger competitors.

For example, Titan Alarm is a security system company. Their main competitors are the APDs and Comcast of the area, which are some really big companies. However, in over to get ahead of these bigger conglomerates online, they played into the fact that Titan Alarm is local and services the local area unlike their competitors. They added an angle and approach that felt personal to their customers on their blog, etc.The content created for this site is hyper-local and very specific to the area. In a short amount of time, Titan Alarm ranked for over 70% of their targeted terms on the first page. They are now closing close to 60% of all of their leads, which is huge.

Localized Content

Whether it is a security system company like Titan, or a family dentist practice, if a company wants to rank locally, a great way to do that is to talk about the local area on the site and not just service-related copy. The best strategy is thinking big in terms of local content.

Another way to use a company’s unique selling point is to find services or products that the bigger competitor does not offer and start optimizing those keyword terms. This will start getting traffic and leads while working on more of those competitive areas. In general, one should focus on the areas that will have the most impact and look for opportunities that the larger sites are not taking advantage of.

2. Low-Hanging Fruit

Many bigger sites do not invest in long-tail keyword strategy. Long-tail keywords are usually phrases of three or more words that revolve around a bigger question or topic.

For example, instead of typing "organic garden pesticides"--which has a ton of traffic--into Google, one would use the term "How to get rid of Japanese beetles naturally." It is more specific, more words, and it does get some traffic. Not as much traffic as "organic garden pesticides," but enough that would bring in customers without having the high competition that comes along with the main keywords.

Long-tail keywords have become more popular as people began using the search engine to ask those longer questions. The questions, including "How to get rid of Japanese beetles naturally," make for great blog topics and can help the site rank for those terms. If a site gets enough of those long-tail keywords, it builds up. The site can be confident they can rank on the first page for those keywords, and get some traffic organically.

3. Flexibility & Fast Turnaround Time

Bigger sites are often too big for their own good. When working with a smaller company, oftentimes there is an advantage in that there is not the corporate struggle when it comes to getting things approved. Getting content added to the site is faster, as well as testing out things to improve conversion. The more that can be updated and kept fresh for Google, the better. This tends to be done at a faster rate with smaller sites and companies than with larger businesses.

4. Special Offers

Lastly, in a smaller company there is more freedom to offer specials or discounts. These can be promoted through AdWords or even just banner ads on blogs to help get that upper-hand in the search results. Smaller companies or start-ups have the ability to make those connections or even pull that out on the fly. Bigger companies do not have the flexibility to create those offers right there.

In the end, it all comes down to strategizing and understanding where there may be gaps in competition to get the smaller company's foot in the door.

Read the full article here!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at You can also follow us @ShweikiMedia and “like” us at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Reimherr
Shweiki Media
+1 (512) 480-0860
Email >
since: 04/2011
Follow >
Shweiki Media Printing Company
since: 06/2011
Like >
Shweiki Media Printing Company Inc.

Follow us on
Visit website