Side Launches in Florida, Offering Top Agents A New Premium Brokerage Model

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First-of-its-kind premium brokerage platform in Florida offers transaction management, property marketing, lead generation, business growth, vendor management, and infrastructure solutions.

Side, the only real estate brokerage that exclusively partners with high-performing agents, teams and independent brokerages to transform them into boutique brands and businesses, today announced its launch in Florida.

Side’s entry into Florida comes at a time when home values are heating up as a result of lower mortgage rates. With this, Side is offering agents a first-of-its-kind premium brokerage platform to real estate in Florida, which spans across transaction management, property marketing, lead generation, business growth, vendor management, and infrastructure solutions.

The future of real estate is local, boutique and agent-owned. By exclusively supporting high-performing agents, teams, and independent brokerages, Side helps them create and develop their own boutique real estate brand, where the data is fully owned by the partner agent teams. With Side’s technology and service platform, agents are able to build a sustainable asset and legacy with real productivity gains and predictable growth.

“Top-producing agents in Florida will greatly benefit from Side, as it allows them to partner with a brokerage that will seamlessly manage all back-end operations, freeing them up to fully focus on what matters - building relationships and providing expert advice to clients,” said Donnie Pingaro, Side’s Managing Broker of Florida.

With Side’s expansion into Florida, Pingaro, a recognized leader in the local real estate industry, will leverage his 27 years of experience, alongside Side’s technology and full suite of brokerage services, to help Side partner agents establish, grow and develop their own local boutique brands in Florida.

Pingaro added, “When you partner with Side, you get a level of competence and excellence that cannot be achieved with a traditional brokerage.”

Side is led by experienced industry professionals who handle marketing and compliance with world-class engineers who develop technology that improves agent productivity and client experience. The company believes that homeownership is a fundamental human right, and Side is on a mission to improve the public good by providing homebuyers and sellers with the best real estate service, experience, and results.

Since its launch in 2017, Side has saved agents an average of 62 days per year and Side partners have seen an average 45% year-over-year (“YoY”) growth rate, with some experiencing greater than 120% YoY growth. Side now powers over 500 real estate agents from the industry’s top 100 producing teams and is on track to represent over $8 billion in annual home sales by 2020.

About Side
Side transforms high-performing agents, teams and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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