Side Partners with Two Top Producing Agent Teams Totaling Over $370 Million, Expands in Southern California

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Amalfi Estates and The Stroyke Properties Group Partner with Side to Grow their Brands and Dominate the L.A. Coastal Luxury Market.

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"Side has found a way to Uber-ize the cost of running a brokerage by providing people like us with the benefits of a large firm while maintaining the freedom of a smaller boutique, which is really a dynamite combination"

Side, the only real estate brokerage that partners with high-performing agents and teams to help them grow their business and boutique brands, announced today its expansion in Southern California by partnering with top producing teams, Amalfi Estates, and The Stroyke Properties Group. By partnering with Side and leveraging its technology and marketing expertise, both brands plan to aggressively grow their teams and businesses. Together, they command a significant portion of the L.A. coastal real estate market.

The Stroyke Properties Group is a 35-year-old family-owned independent real estate brokerage that has set numerous price records in L.A.’s South Bay market. They have facilitated over $1.2 billion in coastal real estate sales over the last 10 years, and are on track for over $200 million in 2019. The Stroyke Properties Group is now partnering with Side, the San Francisco-based brokerage platform, to launch a new brand, Bayside Real Estate Partners.

Similarly, for over 25 years, Amalfi Estates has been a trusted brand in Pacific Palisades and the coastal real estate market north of LAX (Los Angeles International Airport), having sold $1.3 billion in real estate. The business has been fully committed to supporting the local community by donating 10% of its commissions to philanthropic initiatives chosen by their clients. Since 2015, Amalfi Estates has donated nearly $1,000,000 and helped over 1,000 families. By partnering with Side and in anticipation of its projected growth, Amalfi Estates hopes to continue and expand its charitable giving program.

“We are really excited to be working with Side to bring our systems and marketing to the next level. There is a lot more business we can serve with Side as our partner. Right now we are a $170 million producing team, but by the end of next year, we hope to be a $250 million business,” says Anthony Marguleas, Founder of Amalfi Estates. “I want to give my team all the innovative tools and administrative support that Side offers so that they can be their most successful.”

Side’s groundbreaking approach to real estate is to exclusively support high-performing agents and teams with technology and brokerage services. Side helps them create and develop their own boutique real estate brand and supports their growth beyond the production plateau that top agents and teams often reach.

Side is led by experienced industry professionals who handle marketing and compliance, and by world-class engineers who develop technology that improves productivity and client experience. Side’s platform saves agents an average of 62 days of time per year and Side partners have seen an average 45% year-over-year (“YoY”) growth rate, with some experiencing greater than 100% YoY growth.

“There is so much disruption going on in the industry right now and people have been trying to Uber-ize residential real estate for five years. But Side has found a way to Uber-ize the cost of running a brokerage by providing people like us with the benefits of a large firm while maintaining the freedom of a smaller boutique, which is really a dynamite combination,” says Bryn Stroyke, co-founder of The Stroyke Properties Group.

“The beauty of it is that you get to keep your brand,” adds co-founder, Robb Stroyke.

These teams join Side’s growing roster of SoCal partners including Edge Real Estate, Side’s first partner in L.A., Major League Properties and Power of 2 in Riverside, as well as Trillion Real Estate in Temecula. Side Partners will be speaking at Inman Luxury Connect in Los Angeles on October 15 to 17, where Side is a Silver Sponsor.

About Side
Side transforms high-performing agents, teams and independent brokerages into successful businesses and boutique brands that they own. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit

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Kris Vann
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