“If you don't stand out, you get lost in the crowd,” says Daniel A. Cardenas, founder and creative director of Sierra Media.
Seattle, WA (PRWEB) June 03, 2014
“If you don't stand out, you get lost in the crowd,” says Daniel A. Cardenas, founder and creative director of Sierra Media. In a recently released article, Sierra Media explains why a corporation’s brand story is central to their ability to attract, interest, and impress the people they want to reach.
“An invisible corporation doesn't get much traction in today's world,” Cardenas continues, “You have to be unique, different, new, or special, along with having a great product or providing a great service.”
Corporate marketing directors that are grappling with the conundrum of how to expand their brand awareness and brand reach will benefit greatly from the insightful recommendations from Sierra Media.
They emphasize that people will only connect with what they can understand. A video production that explains the essence of the company’s personality, goals, and values will engage viewers and spike their interest.
“Yes, people can see your corporation on the outside,” Cardenas explains, “but what does it really look like on the inside? That’s what people want to know. That’s what they want to understand. Telling them your story helps them feel involved, a part of something bigger than themselves.”
The article also discusses how video is an ideal medium for conveying a corporation’s brand story. Video is a vivid, effective, personal way to communicate the unique characteristics that cause a corporation to stand out from their fellow industry players.
The article concludes by saying, “At Sierra Media, we work with you to develop marketing videos that communicate your corporate brand story to the people you want to reach.”
About Sierra Media
Daniel A. Cardenas founded Sierra Media, Inc. in 1987 and has had years of experience creating innovative, engaging and effective videos for a variety of industries, from billion dollar enterprise clients to start ups. The team at Sierra Media are experts in developing video productions that encapsulate a company’s image, personality, and brand story. Their most prominent goal is to capture their client’s authentic voice and infuse it into a quality video production that tells the world who they really are.
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