Introducing Velocity to the LaunchPoint ecosystem enables brands to benefit from the combined expertise and technology to plan smarter local marketing campaigns and achieve better results.
Evanston, IL (PRWEB) May 14, 2014
SIM Partners (http://www.simpartners.com), a provider of local and social marketing automation technology, today announced its Velocity SaaS platform is now featured on the Marketo LaunchPointTM ecosystem website (launchpoint.marketo.com), the most complete listing of marketing solutions and services. Marketo customers will now have easy access to Velocity to maximize local, mobile and social search results at the location level through automation and scalability.
“The Marketo LaunchPoint ecosystem has, and will continue to provide, the most trusted and relevant marketing solutions to meet the digital demands of businesses,” said Robin Bordoli, VP Partner Ecosystems at Marketo. “SIM Partners provides another step toward empowering customers with the best user experience possible, providing Marketo customers with best-of-breed technology in Velocity to help increase local lead generation and visibility for their brands.”
Velocity offers customers a turnkey, automated and scalable solution that enables enterprise brands to create, optimize, store and manage relevant, unique content for all their brand locations. The Velocity platform optimizes information on Google’s, Bing’s and Yahoo’s local and map pages to increase rankings and drive more local foot traffic. Optimizing these listings on the customer’s behalf ensures data accuracy and increased rankings for each location.
The Marketo customer engagement platform paired with Velocity allows marketers to capture lead information, and then tracks and collects all actions taken on all location pages, assigns call tracking numbers to each individual location, and gives users the ability to listen to phone calls, see call numbers, dates and call duration. Velocity provides 24-hour access to dashboard reporting for brands’ corporate teams that can be rolled into corporate, regional and location-level data reports.
“Marketo is renowned for providing marketers with premium technology solutions and this partnership aligns with SIM Partners’ commitment to create innovative digital marketing tools and technology that deliver ongoing value to customers,” said Jon Schepke, CEO and founder of SIM Partners. “Introducing Velocity to the LaunchPoint ecosystem enables brands to benefit from the combined expertise and technology to plan smarter local marketing campaigns and achieve better results. Marketo is the logical companion for our offering, allowing marketers to continue and expand the conversations we start with local leads.”
SIM Partners’ Velocity is a software as a service (SaaS) technology used by enterprise brands with local entities that provides a holistic, comprehensive and strategic approach to localizing digital marketing efforts.
Marketo (NASDAQ: MKTO) provides the leading marketing software for companies of all sizes to build and sustain engaging customer relationships. Spanning today's digital, social, mobile and offline channels, Marketo’s® customer engagement platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 250 third-party solutions through our LaunchPoint™ ecosystem and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and a joint-venture in Japan, Marketo serves as a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com.
About SIM Partners
SIM Partners technology empowers Enterprise brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, Velocity and Velocity SocialTM. The Velocity platform enables brands to optimize their content and location information through social, local search and mobile channels to maximize results for stores and locations. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook, Twitter and LinkedIn and empower locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia, Germany and Italy. For more information, visit http://www.simpartners.com.