... diversification in feeder markets will allow us to expand more effectively across the world’s top travel destinations, and the global reach provided by SiteMinder is fundamental to supporting that growth.
Dallas, TX (PRWEB) March 09, 2017
Portugal’s largest international tourism and leisure group and the 25th largest in Europe, Pestana Hotel Group, has completed a global rollout of SiteMinder’s online distribution platform across the majority of its properties. The enterprise rollout sees SiteMinder’s Channel Manager integrated with OPERA, the property management system for 65 of Pestana’s properties located in Europe, Africa and North America.
João Machado, the executive committee member for IT & Business Intelligence at Pestana, says the group-wide implementation of SiteMinder’s technology will provide the data and efficiencies needed to support the group’s growth in international markets.
“Pestana’s growth strategy is focused on diversifying outside of its established markets, into the United States and further into Europe, with hotels that can meet both corporate and leisure demand. This diversification in feeder markets will allow us to expand more effectively across the world’s top travel destinations, and the global reach provided by SiteMinder is fundamental to supporting that growth.
“The Pestana properties already live with the integration are reporting very positive results, and we ourselves can see that through the enterprise features of SiteMinder’s Channel Manager. This is a major competitive advantage; having full transparency over the revenue and reservations coming through to our business, and where they are coming from, so we can adapt in an informed way.”
With its growing portfolio of more than 11,000 rooms, Pestana Hotel Group today generates over €400 million in annual revenue and is the only Portugal-headquartered hotel group to feature in HOTELS’s Corporate 300 list. Each year, Pestana attracts more than three million travelers to its four and five-star hotels in 14 countries, including Argentina, Brazil, Cuba, Venezuela, Portugal, Germany, the UK, Cape Verde, Morocco, Mozambique, Spain, São Tomé and Príncipe, South Africa and the USA. Its collection of hotels is underway to grow to 100 properties in 16 countries within the next two years.
“We are pleased to have Pestana join SiteMinder’s fast-growing travel network. Pestana is a thriving, respected brand the world over, with a clear desire to diversify its online presence beyond traditional channels and into newer distribution verticals. We are delighted to be able to provide these, and to support Pestana through our local teams in Europe and the United States,” says Filipa Campos, director of enterprise – EMEA at SiteMinder.
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 23,000 hotel customers and 550 of the industry's top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit http://www.siteminder.com.
ABOUT PESTANA HOTEL GROUP
Pestana Hotel Group is the largest international tourism and leisure group of Portuguese origin and the 25th largest in Europe. It remains the only Portuguese hotel group to be featured in the Corporate 300 listing by HOTELS magazine. There are eight business divisions operating under the Pestana brand including: Hotels & Resorts, Pousadas de Portugal, Holiday Ownership, Gaming, Travel, Golf and Residence, Industry and International Business Centre of Madeira.
Starting with one hotel in Madeira Island in 1972, the family-owned Pestana Hotel Group has grown to include nearly 90 four and five-star hotels worldwide with four brands: Pestana Hotels & Resorts, Pestana Collection Hotels, Pestana CR7 Lifestyle Hotels and Pestana Pousadas de Portugal. Its properties can be found in 14 countries: Argentina, Brazil, Cuba, Venezuela, Portugal, Germany, the UK, Cape Verde, Morocco, Mozambique, Spain, São Tomé and Príncipe, South Africa and the USA.
For more information, visit http://www.pestana.com.