Sizzix and Lori Whitlock to Expand Crafts Collection

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Licensed designer adds fresh, dimensional products for celebratory occasions

Lori Whitlock dies, Sizzix new dies, Lori Whitlock and Sizzix

The newest additions to the Sizzix® Lori Whitlock collection offer consumers a well-rounded selection of beautiful designs that are perfect for party décor, unique gifts, cards, scrapbooking and more.

Giving crafters more inspiring design options than ever, Sizzix® is pleased to present the new Lori Whitlock crafts collection for its line of die-cutting machines.

Stylish baby, bag, bakery, banner, birthday, card, floral and princess-themed designs will soon arrive in an exciting assortment of 15 steel-rule Bigz™ dies, coordinating Framelits™ die sets with stamps, Thinlits™ die sets and Textured Impressions™ Embossing Folders. This exciting assortment creates do-it-yourself cards, gift packaging, party décor, scrapbook page embellishments and more.

The latest Lori Whitlock collection will be available in stores around the country, including local craft boutiques and major retail craft chains in April. For more information, visit

About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit

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Natalie Paige
Ellison Educational Equipment
+1 (949) 598-8822 Ext: 125
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since: 06/2009
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