Sizzix Grows Creative Partnership with Lori Whitlock to Offer New DIY Products

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Crafts market offerings includes fresh die-cutting, embossing and stamping designs

Lori Whitlock, Sizzix designs, 3-D dies

Lori Whitlock’s latest designs for Sizzix® create lovely out-of-the-box greeting cards, gift boxes, party décor and so much more!

“Crafters will have fun using my fresh charming designs that work seamlessly together or alone to create exciting do-it-yourself projects." -Lori Whitlock

Exploring new gift-giving and party-planning opportunities, Lori Whitlock presents her latest crafts collection for Sizzix® and its family of die-cutting machines.

Continuing her line of easy-to-use, everyday products, Lori introduces her new assortment of 15 die-cutting, embossing and stamping products to create an array of crafting projects from an impressive grouping of Bigz™ L, Bigz XL, Framelits™ die sets with stamps, Thinlits™ die sets and Textured Impressions™ Embossing Folders.

“Crafters will have fun using my fresh charming designs that work seamlessly together or alone to create exciting do-it-yourself projects,” said Whitlock.

Highlighting the release are four steel-rule Bigz XL dies that create dimensional apron and purse bags, as well as two collapsible box designs that pop open to feature card and flower baskets designs that can be embellished with “Baby,” “Baked with Love,” “Happy Birthday to You” and “Princess” Framelits die sets with stamps.

A pair of Bigz L dies cut banner and flower shapes from any material that scissors can cut, while three Thinlits die sets fashion celebratory cards for baby showers, birthdays and other special occasions. A pair of Textured Impressions Embossing Folders gives diamond and lace textures to any crafts project to complete the collection.

“Consumers will find these versatile designs create fun DIY cards, gift packaging, party décor and other projects to perfectly suit any celebration,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications.

The latest Lori Whitlock collection is now available in stores around the country, including local craft boutiques and major retail craft chains. For more information, visit

About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit

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Natalie Paige
Ellison Educational Equipment
+1 (949) 598-8822 Ext: 125
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since: 06/2009
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