Lake Forest, CA (PRWEB) January 13, 2014
Arts and crafts market leader, Sizzix®, is pleased to welcome trendsetting crafter Lori Whitlock to its family of licensed designers. The new Lori Whitlock collection was introduced at the Craft and Hobby Association 2014 Mega Show in Anaheim, Calif.
“We are thrilled to have such a talented designer as Lori offer whimsical dimensional products through her debut collection for Sizzix,” said Denzil Quick, Director of Product Development for Sizzix.
Well-known for her fanciful licensed products through many prominent companies in the craft industry as Echo Park Paper Company and Riley Blake Designs, Whitlock celebrates do-it-yourself creativity with practical, dimensional designs and embellishments for cardmaking, gift items, home décor and other handmade projects in her self-titled die cutting and embossing collection.
“I am so honored to join the Sizzix family and bring my passion for developing creative consumer-friendly products,” said Whitlock. “I believe that some of the best things in life are handmade, and I am so excited to be able to offer a wonderful collection of Sizzix die cutting tools to crafters!”, she added.
The Lori Whitlock collection will be available in local craft boutiques and major retail craft chains in July. For more information, visit Sizzix.com.
About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.Sizzix.com/home.
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