Sizzix Introduces eshape Online Store for Arts and Crafts Market

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Extensive Selection of File Designs Now Available for Sizzix Eclips DIY Electronic Cutter

Sizzix Die Cutting Machines
“We’re sure that crafters will enjoy having easy access to fresh, charming designs in this new electronic format,” said Denzil Quick, Director of Product Development.

Electronic shape cutting now has a new home with the launch of the eshape Store from arts and crafts leader Sizzix® for its new eclips®2 DIY electronic cutter.

Compatible with Sure Cuts A Lot® (SCAL) software and exclusive eCAL software for the Sizzix eclips Machine, the Sizzix eshape Store offers hundreds of design and font downloadable cutting files from licensed designers such as Brenda Walton, Sharyn Sowell and Dena Designs. Sizzix designers Emily Humble, Stu Kilgour, E.L. Smith, Rachael Bright and Jen Long also add to the robust shape offerings. Available as single and set files starting at 99 cents, eshape designs import as full shapes arranged in layers for a plentitude of creative use.

“The designs from the eshape Store can easily be translated into an array of crafting projects,” said Tanner Walker, Associate Product Manager for Sizzix. “Using the layers feature, consumers can create designs that are complete shapes, silhouettes, shadows, scored cuts or even just shape pieces.”

Coordinating with the launch of the eshape Store is an updated version of eCAL software to fully empower all the features available for the eclips Machine, which boasts laser registration, pen doodling and true scoring capabilities. Retailing at $299.99 MSRP, the eclips2 is offered with free eCAL lite software, while an eCAL 2.0 software upgrade with enhanced features and capabilities is available for $79.99 MSRP on

“The eshape Store adds to the creative possibilities that Sizzix prides itself on providing to its consumers,” said Denzil Quick, Director of Product Development. “We’re sure that crafters will enjoy having easy access to fresh, charming designs in this new electronic format.”

To start your eshape Store shopping experience, visit

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit

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Natalie Paige
Ellison Educational Equipment
+1 (800) 253-2238 Ext: 125
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since: 06/2009
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