Sizzix and Lori Whitlock Enhance Pocket Page and Dimensional Crafts Product Offerings

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Whimsical crafter adds to die-cutting and embossing collection for crafts market

Crafts Big Shot

Consumers can create unique albums to note memories, photos and more with the new Lori Whitlock crafts collection for Sizzix®.

“I’m so thrilled to bring these charming, versatile designs that crafters will adore using in their memory-keeping or gift-giving projects,” said Lori Whitlock, Licensed Designer for Sizzix.

Consumers seeking to craft handmade creations have new inspiring design options thanks to the latest die-cutting and embossing collection from Lori Whitlock for Sizzix® and its family of die-cutting machines.

Ideal for pocket page enthusiasts are 11 Thinlits™ die sets, designed for use in 3" x 4" and 4" x 6" album systems, empowering consumers to select their own choice of cardstock to die-cut basic cards, intricate designs and sentiments.

“I’m so thrilled to bring these charming, versatile designs that crafters will adore using in their memory-keeping or gift-giving projects,” said Whitlock.

An assortment of six steel-rule Bigz™ L and Bigz XL dies cut cards, keepsake items and party favors from any material that scissors can cut. Cardmakers can enjoy two new step and wheel card offerings, while basket, cupcake box, matchbox and mini album designs fashion party planners dimensional, celebratory pieces. Two Framelits™ die sets with coordinating Clear Stamps and a set of Textured Impressions™ Embossing Folders add stylish embellishments and textures to any crafts project.

“Our new collection from Lori Whitlock emphasizes our commitment to bring consumers lifestyle designs that can be at the heart of their celebrations,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications.

The latest Lori Whitlock collection is now available in stores around the country, including local craft boutiques and major retail craft chains. For more information, visit

About Lori Whitlock
Over the past 10 years, Lori Whitlock has designed for many prominent companies in our industry. Lori currently licenses paper designs and fabric, as well as digital cutting and scrapbooking files. Her brand new assortment of designs for Sizzix enhances cardmaking, scrapbooking, home décor and other handmade crafts. With many practical and dimensional base dies at its core, the collection offers unlimited embellishment possibilities with her paper, fabric or other material.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit

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Natalie Paige
Ellison Educational Equipment
+1 (800) 253-2238 Ext: 125
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since: 06/2009
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