Bob and LaDorna Eichenberg, Co-Founders of Ellison, Honored for Industry Contributions by Craft and Hobby Association

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Crafts market innovators to be commended at association trade show next January

Ellison Die Cutting Machines
“My grandparents transformed the education and crafts market with innovative die-cutting products, while also bettering the community through various philanthropic efforts, so this tribute is truly fitting," said Kristin Highberg, Chief Executive Officer.

Recognized for their pioneering die-cutting achievements for the classroom to the craft room, Ellison® Educational Equipment, Inc. co-founders LaDorna and the late Robert Eichenberg have been awarded the Craft and Hobby Association (CHA) Industry Achievement Award for their lifelong legacy of celebrating creativity.

“I am so honored and humbled to have LaDorna and Bob selected for this great honor!” said Kristin Highberg, Chief Executive Officer. “My grandparents transformed the education and crafts market with innovative die-cutting products, while also bettering the community through various philanthropic efforts, so this tribute is truly fitting.”

The couple’s landmark invention of the very first hand-operated die-cutting machine in 1977 forever changed the arts & crafts landscape, while simplifying and perfecting the process of shape-cutting. As a traveling art teacher, LaDorna sought to find an easier way to cut shapes for her classroom needs in order to spend more time with her students. Bob, an engineer, lent his talents to help design the first Ellison LetterMachine®. Risking their entire life savings, the Eichenbergs created quality, dependable products through the Ellison and the Sizzix® brands that continue to shape the creative trends in the crafts industry.

In addition to their numerous accomplishments throughout the years, the couple has extended their generosity to many philanthropic causes including local hospitals and the arts and educational communities.

The award will be officially presented at the CHA 2015 Mega Show in Anaheim, Calif., on January 11, 2015.

About Ellison Educational Equipment Inc.
Since 1977, Ellison Educational Equipment, Inc. has been the recognized global leader of die-cutting machines, die-cutting products and shape-cutting accessories for the education market. The company was founded by an educator and has built its reputation developing high-quality, reliable die-cutting machines, products and accessories, coupled with innovative teaching principles that support all subject matters and grades K-12. For more information about Ellison Educational Equipment and its standards-based curriculum, please visit http://www.EllisonEducation.com.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 37 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit http://www.Sizzix.com/home.

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Natalie Paige
Ellison Educational Equipment
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