Sports Beat Signs Exclusive Licensing Agreement with Skechers to Sell High-Style Activity Monitor Without the High-Style Price Tag

Skechers GOwalk® Activity Monitor Launches to Mainstream Consumers at CES

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Skechers GOwalk Activity Tracker/Sleep Monitor

"We can leverage the power of this brand with Sports Beat’s proven technology to expand our position into wearable fitness devices,” said Michael Greenberg, President of SKECHERS.

Deer Park, NY (PRWEB) December 19, 2013

Sports Beat USA, a leading developer of heart rate monitors, activity trackers and equipment circuit boards for fitness enthusiasts today announced an exclusive licensing agreement with the Skechers Performance™ Division to produce and market the Skechers GOwalk® Activity Tracker/Sleep Monitor. The chicly-styled wearable device will launch to mass market retailers throughout the United States in January, and can be seen at the Sports Beat booth (# 26415, South Hall 2) during CES in Las Vegas beginning Tuesday, January 7, 2014.

The Skechers GOwalk Activity Tracker/Sleep Monitor consists of an easily wearable wristband with built-in computer chip that pairs with a companion smart phone app. Easy to use, with a price point well within reach, the Skechers GOwalk Activity Monitor is a smart solution for mainstream consumers seeking a simple, easy and affordable way to track and improve their fitness performance.

“Skechers has received numerous awards for its innovative performance footwear lines. This reputation and global brand identity affords us a tremendous opportunity to distribute our technology to mainstream consumers in a simplified, easy-to-use platform,” said Lou Dionisio, president and CEO of Sports Beat.

“Our Skechers GOwalk footwear has been an incredible success for us around the globe and we’re excited that we can leverage the power of this brand with Sports Beat’s proven technology to expand our position into wearable fitness devices,” said Michael Greenberg, president of SKECHERS. “We feel that this is a logical next step for the Skechers Performance Division that solidifies our position as a go-to brand in the walking, running and fitness arena.”

The Skechers GOwalk Activity Monitor connects wirelessly via Bluetooth to Apple iOS and Android devices to help users easily track steps and movement, distance covered, calories burned, plus hours and quality of sleep. Users have instant access to a complete dashboard of daily activity and fitness metrics through their smart phone or tablet devices. The Skechers GOwalk Activity Monitor features a stylish, one-size-fits-all soft silicon band that can be worn all day, coordinating with virtually any type of athletic or casual apparel and is comfortable for sleeping through the night. Users select daily goals and are encouraged by a series of indicator lights that encourage them to reach higher levels of activity. Data from the dashboard can be uploaded to users’ Facebook and Twitter accounts for sharing, making the user experience more fun and social.

The Skechers GOwalk Activity Monitor is the first commercially available fitness monitor to distinguish between running and walking. This provides users with greater granularity and a more accurate measure of fitness level. It is available in the widest range of standard wristband colors of any activity monitor on the market today. Plus, an additional palette of wristband color options will be available for custom order. The Skechers GOwalk® Activity Monitor will be mass distributed through health clubs, specialty stores, and e-tailers and retailers including Amazon.com, The Sports Authority, Big 5 and QVC beginning January 7, 2014. For more information, contact Christine Lopez at 347-796-0501 or clopez(at)sportsbeatusa.com.

About Sports Beat, Inc
Sports Beat, Inc. is a premier producer of high quality, highly-branded heart rate monitors, pedometers and equipment circuit boards. Headquartered in Deer Park, New York, Sports Beat is the exclusive licensee for Skechers USA heart rate monitors and activity trackers. The Company is a leading designer, developer and manufacturer of fitness monitors that are built in to leading consumer brands of treadmills and elliptical products. Sports Beat develops smart solutions for health and fitness enthusiasts. For more information visit us at http://www.sportsbeatusa.com/ or our Facebook page

About SKECHERS USA, Inc.                                     
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit http://www.skechers.com, and follow us on Facebook (http://www.facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s future financial results and operations, its development of new products, future demand for its products and growth opportunities, and its planned advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the resignation of the Company’s former independent registered public accounting firm, and its withdrawal of its audit reports with respect to certain of the Company’s historical financial statements; international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in the Company’s annual report on Form 10-K for the year ended December 31, 2012 and its quarterly report on Form 10-Q for the three months ended September 30, 2013. The risks included here are not exhaustive. The Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the companies assess the impact of all such risk factors on their respective businesses or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.
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