A results-focused nexus of classic study, real-world best practices and specific company needs.
Middleton, MA (PRWEB) March 19, 2015
Imbue Partners, a management consultancy helping clients drive positive, sustainable growth through strategic planning, organizational competencies and enabling processes, is pleased to announce their latest engagement, a Marketing Accelerator Program (MAP). Imbue Partners, collaborating with a top B-school and Northeast-based medical devices company, is creating a curriculum that is a results-focused nexus of classic study, real-world best practices and specific company needs.
“According to a McKinsey study, 72% of educational institutions believe graduates are ready for work, but only 42% percent of employers agree.” says Frank Hover, Partner. “Clearly, there is a need for innovative education strategies. The MAP is a distillation of core marketing principals, best-in-class tools and proven methods applied to a real-world set of requirements.”
Imbue Partners is often called on to help clients resolve the skill gaps of both new hires and long term team members, and collaborated to build the Marketing Accelerator Program from these learnings. “We see it everywhere – the corporate yearning for a talent pool that better matches their needs, and the overwhelming desire of individuals to build saleable skills” says Gretchen Hover, Managing Partner of Imbue Partners, “we’re fulfilling both needs by helping them embed strong marketing capabilities.”
Although the program is in its beta phase, Imbue Partners is enthusiastic about expansion. “This is a true alliance of academic, corporate planning and consulting disciplines,” says Gretchen Hover. “We believe our model fills a training and development void and can be applied in partnership with any business and educational institution.” Imbue Partners is currently under discussion with multiple corporations and academic institutions in the New England area.
Imbue Partners is a management consultancy that collaborates with clients to drive profitable and sustainable growth through strategic planning, organizational competencies and enabling processes. Imbue partners with its clients in developing insights and customer activation options through teams, tools and technologies for all phases of go-to-market. Founded in 2009, headquartered in Middleton, MA, Imbue Partners is an SBA certified Woman Owned Small Business (WOSB).
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