Pasadena, CA (PRWEB) September 11, 2013
Susan Sipe, CEO of SLS Consulting, is proud to showcase a brand new, contemporary web design specially created to represent personal injury attorney Joseph H. Low, who he is as an attorney, and the ideals for which he stands. Website design is not just about making a website look good, but making it personal so that each and every visitor learns something about the person behind the curtain. Visit http://www.jhllaw.com/ to view the website.
Branding through Design
Having a website that is genuinely representative of an attorney or firm is important when building a brand online. A well-designed and customized website can provide visitors with not only helpful information concerning various aspects of the law, but insight into the actual person behind the law firm. Visitors to a website won’t convert if they can’t ascertain some idea of who they are dealing with and a representative website design provides the knowledge visitors need to instill confidence and trust. This was the goal of the SLS Consulting marketing team in the redesign of Joseph H. Low’s website.
Responsive and Representative Design
There are certain key elements in the unique website design for The Law Firm of Joseph H. Low IV. The site is responsive, which means that the window will shrink or expand to fit the computer, tablet, or mobile screen without compromising the text or menus on the page. The website navigation is intuitive and easy to use, but does not clutter the page so that a visitor can focus on the actual information being sought.
The design does not just offer visitors easy access to information about the law, but about Joseph H. Low himself. The elements featured in the design are those that offer the best insight into Joseph H. Low and his law firm. Client testimonials, news, case results, and video interviews are featured on the home page and are accessible on every other page. The video interviews are accessible from every page on a static bar at the bottom of the screen, which gives visitors every opportunity to get to know the attorney they may consider hiring. Conversion is not just about making website design visually appealing but also creating a design that emphasizes the right information.
Be Personal, Stay Relevant
A successful online marketing campaign is not just about innovative design, but about every piece of a campaign working together, including content, social networking, local listings, and search engine optimization. By ensuring that each of these is relevant to current standards and personalized to the person or business, SLS Consulting achieves maximum potential for conversion.