Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Small Business Marketing Company, Smart Simple Marketing, Named 2015 Diverse Supplier of the Year
  • USA - English


News provided by

Smart Simple Marketing

May 20, 2015, 03:00 ET

Share this article

Share toX

Share this article

Share toX

Sydni Craig-Hart and Nino Campos at WRMSDC Awards Gala
Sydni Craig-Hart and Nino Campos at WRMSDC Awards Gala
Youtube
Youtube

San Francisco, CA (PRWEB) May 20, 2015 -- The Western Regional Minority Supplier Development Council (WRMSDC) has selected a San Francisco bay area small business marketing company, Smart Simple Marketing, as its Supplier of the Year for 2015 (Class 1).

Were it not for the outstanding example my family set, including a work ethic based on honesty, integrity, hard work, and tenacity, we wouldn’t have our business today.

Post this

The organization, which champions the use of minority-owned businesses in the corporate procurement process throughout Northern California, Hawaii, and Nevada, handpicked the Emeryville-based marketing firm from among hundreds of minority owned businesses in the region.

At an awards gala held Friday, May 8, 2015, Smart Simple Marketing was honored along with top Minority-owned Business Enterprises (MBEs) and corporations such as Kaiser Permanente, Pacific Gas and Electric, and MGM Resorts.

“Smart Simple Marketing knows how to make the unknown a reality,” said Alli Bernstein, Diversity Markets Program Manager for Google, Inc.

“Working with them has allowed us to provide web education to over 600 small business owners, resulting in over $5 million in economic impact for their businesses and communities since our Academy program launched in 2014.”

The wife and husband-owned marketing firm was recommended for the award by Oracle, one of Smart Simple Marketing’s Fortune 500 clients.

“This is our first admission in nominating or recognizing any supplier for their outstanding ability to successfully work and adapt with a fast- paced, always changing and evolving high tech Fortune 500 Company,” said Nino Campos, Oracle’s Supplier Diversity Senior Program Manager, in a statement nominating Smart Simple Marketing, a company that “has made monumental leaps and has taken courageous steps in creating new best practices for Oracle and for the industry.”

Oracle is not alone in its acknowledgement of Smart Simple Marketing as the go-to company for digital marketing and supplier diversity. Silicon Valley giants and major corporations like Google, Intel, Verizon Wireless and Constant Contact also work with Smart Simple Marketing to cultivate ongoing relationships with Diverse Suppliers in their respective industries.

Nominees for the Class 1 Diverse Supplier of the Year Award must demonstrate consistent sales growth, exhibit an active commitment to MBE-to-MBE purchases, provide high quality products and services, and make a significant contribution to community growth and development. Since 2006, Smart Simple Marketing has worked with hundreds of small businesses in some 63 different industries, helping them create multiple income streams, develop lucrative joint ventures, engage their target markets, and establish themselves as experts in their chosen field.

In addition to their overall contributions to small business advocacy, Sydni Craig-Hart and Wil Hart have emerged as leaders in the field of supplier diversity, fostering mutually beneficial relationships between Minority-owned Business Enterprises and leading corporate clients.

“Smart Simple Marketing found a way for Verizon to stay top-of-mind for our customers” said Erica Sevilla, Multicultural Marketing Specialist for Verizon Wireless.

“They helped build a foundation for ongoing communications with prospective customers by developing a turnkey newsletter that doubled email open rates and click-through rates within weeks.”

Smart Simple Marketing’s advocacy of diverse suppliers dates back four generations, when Sydni Craig-Hart’s great-grandfather, Thomas B. Davis, built the first-ever “by colored people, for colored people” apartment complex in Pasadena in 1954.

Because of discrimination, many black people found it challenging to find suitable housing. Thomas Davis funded the construction and maintenance of the first diverse housing complex of its kind by leveraging his personal home, land, and savings. Because he rented to tenants based on their personal character and the referrals of those he trusted, his business thrived for 13 years with zero tenant evictions.

Continuing the tradition of entrepreneurship and service, Craig-Hart’s grandmother sold cheesecakes to Los Angeles restaurants and later started a cleaning business with her husband, Sydni’s grandfather. Sydni’s father was a self-employed tax agent and small business owner who taught Craig-Hart to remove the word ‘can’t’ from her vocabulary.

“Were it not for the outstanding example my family set, including a work ethic based on honesty, integrity, hard work, and tenacity, as well as their instilling in me the confidence that I could accomplish anything I set my mind to, we wouldn’t have our business today, or have received such a prestigious award from the WRMSDC” said Craig-Hart.

As an undeniable small business leader with a talent for helping entrepreneurs create success on their own terms, and a passion for connecting MBE’s with the corporations that need them most, Smart Simple Marketing has positioned itself at the forefront of the fast-growing diversity in technology sector in California and throughout the United States.

About Smart Simple Marketing

Smart Simple Marketing is a Content Marketing Agency and full service Consulting firm. They specialize in helping build small businesses and assisting corporations with marketing B2B to smaller businesses. They are a Woman Owned and Minority Owned Business and understand the opportunities that can come with this designation. Smart Simple Marketing specializes in custom marketing solutions for small business owners and small to medium corporations. Not only does Smart Simple Marketing offer strategic consulting and done-for-you strategies, they teach workshops and offer keynote speaking. For more information, visit their website at http://www.smartsimplemarketing.com.

Cassandra Morgan, Smart Simple Marketing, http://www.smartsimplemarketing.com, +1 (510) 601-0470, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.