Ridgefield, Connecticut (PRWEB) August 31, 2013
Small businesses have a big opportunity to build brand values if they effectively use public relations to tell their stories, announced brand building expert Brian Dobson of Dobson Communications, online at DobsonPR.com, in announcing its Small Business PR Package.
The founder of DobsonPR.com has also helped many small businesses build brand support, sales and reputation. Dobson has promoted PR clients in industries from pharmaceuticals, nutrition, food and consumer products, to entertainment, toys, trade associations and start-ups.
He said, “Brand building requires consistent push to gain visibility and build reputation, but must be done in a way that communicates news and brand values, not simply gratuitous service or product plugs.”
Dobson said the Small Business PR Package includes forming service and brand messages, communicating them to carefully targeted media to gain visibility on TV, Radio, Print and Internet.
"Affordably priced, the DobsonPR.com Small Business PR Package helps firms use PR to gain business, build reputation and compete more effectively," said the PR executive and former journalist.
Dobson’s half dozen tips to promote brands effectively are:
1. Develop concise messages and communicate them factually in an interesting news format.
2. Prepare questions and answers covering the range of possibilities that might develop and respond accurately to all consumer and media questions. Anticipate and solve problems before they grow to crisis.
3. Maintain awareness of competitors but more importantly, listen to consumers.
4. Think small, act big: focus on product and service details and confidently compete with industry leaders.
5. Use social media carefully, don’t flood it with a barrage of meaningless details, but pick your spots for the right message.
6. Keep lists of media contacts and communicate with them periodically, but not overwhelmingly.
Dobson, a PR executive who has helped build brands and also managed crises in a variety of product categories, has been interviewed about brand building and how companies respond to crisis by major media, including CNN, New York Post, AdWeek, National Public Radio among various media from TV, radio, newspapers to magazines and internet news sites.
Dobson said knowing how to interact with media during interviews is vital. "Practice makes perfect, but its best to practice in private, not with a reporter during an interview. In addition to coaching clients before media interviews, at our JHD-Dobson video production studio just an hour from mid-town Manhattan, we can prepare managers for media interaction through mock interviews and simulated news reports of potential problems," he said.
His expertise was sought by international RT-TV to explain how effective brand building and Crisis PR preparation can help major corporations. Dobson says the same principles are applicable to small companies seeking to create an advantage in the marketplace.
The former journalist, who also headed public relations at a Fortune 50 consumer products company, founded Dobson Communications (DobsonPR.com) after heading PR at two major consumer products companies and entered PR at the New York Stock Exchange after having been a journalist at Reuters and Dow Jones, publisher of the Wall Street Journal.
Based in Ridgefield, CT, Dobson Communications is a full service public relations firm. For information about DobsonPR.com contact Barbara Green at 203-894-9240 or Barbara_Green (at) DobsonPR (dot) com.