Survey Reveals Small Business Owners Optimistic of Holiday Sales

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Merchant Cash USA surveyed small business owners, who were currently clients, to discover 67 percent of businesses grew in 2015. Business owners across the country felt optimistic their products would outsell last years holiday season.


"Cash advances give businesses the ability to get the proper amount of cash they need in an efficient manner to prep for the winter months, stock inventory, or hire seasonal employees," says the Chief Communications Officer Darrin Landau.

Research from financial organization Merchant Cash USA reveals businesses across America are optimistic that 2015 holiday sales will be a more successful than sales in 2014. 67 percent of small businesses that are currently clients of Merchant Cash USA reported growth in 2015. Growth indicates higher sales, increased employees, and launching new products. The economy continues to be on an upswing, and small business owners are certainly hopeful this will translate into sales this holiday season. These businesses expect their holiday sales to spike anywhere from 25-40 percent this November/December as opposed to 2014.

Merchant Cash USA surveyed in total 3,876 small business owners. 78 percent of business owners cited that during the holidays and into 2016, they planned on spending an increased amount of money on marketing their products and increasing inventory. Those surveyed were asked what one thing would impede them from increased holiday sales. The top answer was “cash flow,” coming in at 86 percent. Lack of cash flow could result in not being able to stock proper inventory or hire seasonal employees.

Business owners continued to be optimistic about alternative financial options as a means to fund their businesses. When asked if they would continue to use alternative financing in 2016, 89 percent of small businesses answered “yes.” 91 percent said they would recommend using alternative finance to a colleague or friend. Participants were also asked if they would consider using a traditional bank as a means of financing, 53 percent of respondents said, “no” and cited “timeliness” as the reason they would not consider it. One of the most appealing aspects of the cash advance route is you get approval and funds deposited into a business account, typically in a week or less.

About Merchant Cash USA
Merchant Cash USA was founded in 2015 to help businesses grow by obtaining the cash flow they need. The organization's mission is to offer small to medium size business owners cash advances without the hassle of big bank requirements. Visit to find out more of follow us on social media. Facebook and Google Plus: Merchant Cash USA and Twitter: @merchcash.

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Kirsten Johnson
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Merchant Cash USA
since: 03/2015
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