(PRWEB) February 02, 2014
According to the new market research report, "World Mobile phone & Smart-phone Market (2010 – 2015)", the total global mobile handset market is expected to reach $341.4 billion by 2015. Smartphones sale will account for 75.8% of the overall mobile handset revenue at $258.9 billion during the same year. Apple is expected to lead the growth till 2015, commanding largest share of the overall mobile handset revenue with 25.8%, while Nokia will be at the second place with 21%. The global Smartphone market is expected to register higher CAGR (24.9%) as compared to overall mobile handset market (14.7%) from 2010 to 2015.
Browse over 100 market data tables and in-depth TOC on Mobile Phone & Smartphone Market.
In 2009, global mobile handset market suffered 6.1% dip in revenue and 2.8% loss in shipment. However, the industry has strongly bounced back to register 12.2% growth in terms of revenue and 11.8% shipment growth. In 2012, the market shipped 1,278 million mobile handsets that accounted to around $172.2 billion. This sharp growth in mobile handset market is largely attributed to increased consumer interest in high end smartphones, dropped prices and improved network coverage. Introduction of key technologies like 3G and 4G roll outs in the emerging markets along with aggressive expansion plans of key market suppliers are also working in the favor of this growth.
The global smartphones market registered growth at a brisk pace, accounting to 22% of the global mobile handset sales in 2010. This high growth is driven by rapid technological developments, such as high-speed internet browsing, sophisticated personal and professional data management, and evolution of 3G and 4G network technologies. The Asian regions like India and China have emerged as hotspots for smartphones, thanks to the continuous development of cellular markets, increasing 3G penetrations and expenditure on consumer electronics. In relatively saturated markets of North America and Europe, subsidies and carrier wars amongst operators is fueling the market growth. The global smartphones market is estimated to grow from $85.1 billion in 2010 and reach $258.9 billion in 2015.
Global Smartphones market was one of the very few markets to remain insulated during the economic recession of 2008. From 2008 to 2009, the market recorded annual growth rate of 29.5%, which further increased to 59.3% in 2010 taking the market to $85.1 billion.
The global smartphones device market is classified into business smartphones and consumer smartphones. Consumer is the larger and fastest growing market segment, accounting to approximately 3/4th of the global revenue. However, the business segment is expected to dominate the industry in future, particularly due to increasing traction of mobility among enterprises. In terms of interface, touch screen has emerged as the preferred choice, representing 39.6% of global shipments, which is followed by keypad input type, with the market share of 31.2%.
Each sub-segment of the global smartphones market is calculated for the four geographical regions including North America, Europe, Asia-Pacific, and ROW. Europe was leading the market in 2010 with the shipment share of 33.8%. Asia Pacific is expected to closely follow the European market in near future. This growth is driven by large mobile subscriber base and higher adoption rate in Chinese and Indian markets. In 2012, the Asia Pacific smartphones market shipment stood at $87.8 million, which is expected to reach $294.1 million in 2015. The region will grow at a CAGR of 27.3% from 2010 to 2015.
Strategies of market participants vary by geography, differing method of payments, subsidies, and levels of competition among vendors and operators. Players in prepaid subscriber market (and without handset subsidies) are focusing on promoting value-added services and subsidized data plans. In competitive postpaid subscribers markets (with handset subsidies), players are offering attractive unlimited data plans and a large variety of smartphones models with exclusive distribution strategies.
The report extensively analyzes macro and micro mobile phones and smartphones markets based on vendor and operating systems and also offer market analysis for application segments such as consumer and business for smartphones. In addition to market sizes and forecasts, the report also provides detailed analysis of the market trends and factors like market growth and in-depth geographic analysis of the smartphones markets in the North America, Europe, Asia-Pacific, and Rest of the World (ROW). The report draws competitive landscape of the global smartphones market, providing an in-depth comparative analysis of the technological and marketing strategies the key players are adopting, in order to gain an edge over their competitors.
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