SmashFly Customers McGraw Hill Financial and CH2M HILL Selected as Winners for 2013 Candidate Experience Awards

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Third annual award and benchmarking program recognizes McGraw Hill Financial and CH2M HILL for excellence in the Candidate Experience.

It’s customers like McGraw Hill Financial and CH2M HILL that give us a reason to get up in the morning and inspire us to create solutions that help facilitate the engagement needed to truly build meaningful relationships with high quality candidates.

For the third year at the HR Technology Conference, the Talent Board, a non-profit organization focused on the elevation and promotion of a quality candidate experience, announced the winners of the 2013 North American Candidate Experience Awards.

During a special awards reception on Monday, October 7, 2013, 64 companies were recognized as winners of the Candidate Experience Awards for their excellence in the candidate experience. The winners were selected based on collections of candidate survey responses that showed an overall positive candidate experience. SmashFly Technologies, who is also a Silver Sponsor for the program, is excited to highlight two of their customers that were among this select group of winners: McGraw Hill Financial and CH2M HILL.

The following are best practices learned from interviews with each organization and how they use the SmashFly Recruitment Marketing Platform to create a positive candidate experience.

--- McGraw Hill Financial asks candidates to “Be Essential” to financial markets ---

McGraw Hill Financial provides essential intelligence to the financial markets with its iconic brands: Standard & Poor’s Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, J.D. Power and McGraw Hill Construction. The company strives to find candidates who are passionate about serving the world’s markets and aim to join a company whose mission is to promote sustainable growth by bringing transparency and insights to the global capital and commodity markets. The “Be Essential” branding campaign looks to improve the experience across McGraw Hill Financial’s entire recruiting process touching their Career Site, social media, messaging, application process and overall candidate engagement.

Through their web and mobile enabled Career Site, McGraw Hill Financial leverages video in their web banners as well as custom targeted landing pages to help communicate their employment story to the right candidates. In addition, they utilize social, mobile, email and blogging channels to share messaging and content that is relevant to financial professionals. They have also focused on cutting down the time needed to apply for their positions, a welcome change for candidates that has led to better overall applicant flow. Throughout the apply flow process, they solicit feedback to understand key areas where the experience can be improved and optimized.

“At McGraw Hill Financial, the lifeblood of our company is finding people who have the skills and passion to shape financial markets. With our ‘Be Essential’ campaign, we’ve targeted our messaging, process and overall strategy to connect and appeal to these candidates,” said McGraw Hill Financial Employment Branding and Marketing Manager Adam Eisenstein. “If you want to be integral to the financial markets, McGraw Hill Financial should be at the top of your list. I believe our efforts have brought us closer to this goal and we will continue to listen to our candidates to improve the overall experience.”

--- CH2M HILL engages identified candidates with targeted and compelling content ---

At CH2M HILL, a leader in global engineering and project delivery, a core foundation to candidate experience is candidate engagement. To that end, they have identified 30 critical skills that they need to recruit for in order to be successful and have dedicated their Candidate Development team to finding and creating relationships with candidates that display these skills.

Through a combination of recruiter outreach and targeted newsletter campaigns, talent prospects are kept warm through relevant and engaging content, bridging the gap between when the next viable opportunity becomes available.

CH2M HILL also ensures that they engage with candidates on social channels where they live. They use their corporate Facebook fan page to encourage fans to consider open job opportunities while centrally measuring the success of this channel next to their other job board and social campaigns.

“At CH2M HILL, we know who we need to recruit in order to be successful but also understand that there’s not always the right fit for a quality candidate today. So it’s important that our Candidate Development team builds relationships with candidates who have the right skills to excel in our organization,” said CH2M HILL Global Recruitment Operations Manager Derina Adamczak. “Through targeted content and timely communication, we’ve been able to add value for the candidates we are looking to attract keeping us top of mind as a potential employer when they are ready for the next opportunity."

Through the use of the SmashFly Recruitment Marketing Platform, McGraw Hill Financial and CH2M HILL are able to execute and centrally measure all candidate experience and branding campaigns while continually being able to capture feedback from candidates on how they can improve the overall recruiting process.

“We’re thrilled but not surprised to see SmashFly customers win the Candidate Experience Awards this year. These organizations are well on their way to providing an exceptional candidate experience and we’re excited to be the solution to help them execute, measure and ultimately improve these strategies,” said SmashFly CEO Michael Hennessy. “It’s customers like McGraw Hill Financial and CH2M HILL that give us a reason to get up in the morning and inspire us to create solutions that help facilitate the engagement needed to truly build meaningful relationships with high quality candidates.”

About McGraw Hill Financial:

McGraw Hill Financial is a leading financial intelligence company providing the global capital and commodity markets with independent benchmarks, credit ratings, portfolio and enterprise risk solutions, and analytics. The Company's iconic brands include: Standard & Poor's Ratings Services, S&P Capital IQ, S&P Dow Jones Indices, Platts, CRISIL, J.D. Power and McGraw Hill Construction. The Company has approximately 17,000 employees in 27 countries. Additional information is available at Search for jobs at

About CH2M HILL:

Headquartered near Denver, Colorado, USA, employee-owned CH2M HILL is a global leader in consulting, design, design-build, operations, and program management for government, civil, industrial and energy clients. The firm’s work is concentrated in the areas of water, transportation, environmental, energy, facilities and resources. With US$7 billion in revenue and 28,000 employees, CH2M HILL is an industry-leading program management, construction management and design firm, as ranked by Engineering News-Record and named a leader in sustainable engineering and environmental services by Verdantix. Visit us at, and Search for jobs at

About the Candidate Experience Awards:

The Candidate Experience Awards (known as “The CandE Awards”) consists of three survey rounds that are designed to evaluate and recognize organizations that produce outstanding candidate experiences. Round one is comprised of a multi-dimensional survey designed to capture and evaluate the nominated company's recruitment processes and practices impacting the candidate experience. The CandE Awards program is open to all North American-based employers and is free for participating companies.

Companies that complete the first round submission process receive Employer Benchmark data. Those that meet the awards’ baseline for candidate experience participate in round two of the competition, which involves surveying a random sampling of the company's 2013 candidates. Companies that meet criteria for both rounds one and two have been awarded a "CandE Award Winner" designation stamp. High scoring companies are also interviewed by the CandE judging panel to determine areas of distinction. All CandE Award winners were honored and celebrated at the 2013 HR Technology Conference in Las Vegas in October 2013.

About Talent Board:

Talent Board is a non-profit organization focused on the elevation and promotion of a quality candidate experience. The organization, awards program and its sponsors are dedicated to recognizing the candidate experience offered by companies throughout the entire recruitment cycle and to forever changing the manner in which job candidates are treated. More information can be accessed at

About SmashFly Technologies:

Top-performing organizations know that good recruiting is about quality, not quantity. They understand that in a changing world, getting the best applicants ahead of the competition — and doing it cost-effectively — demands efficiency, expertise, clarity, and reliability. It’s about transforming the way they recruit, and not dealing with a bunch of vendors when one will do the job. SmashFly answers all of those demands right out of the box. SmashFly isn’t a cobbled collection of solutions from “valued business partners.” It delivers every piece of recruitment marketing from a single organically built platform, connecting job distribution, career site management, and CRM as well as social and mobile into a marketing and relationship-management suite that’s powerful, yet easy to implement, learn, and use. As for insight, we deliver rich, practical, and actionable analytics right into the hands of any user or stakeholder through user-friendly dashboards. When you go with SmashFly, you get the tools you need to transform the way you find, attract, and engage candidates.

SmashFly is headquartered near Boston, MA. Connect with them at or on their blog at

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Chris Brablc
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