The Smith App Targets 130 Billion Dollar Home Improvement Industry

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For Homeowners Who Are Frustrated by the Often Slow Process of Gathering Quotes for Remodel Projects, the Newly Re-branded Smith App Will Help them Get 3 Estimates Within 24 Hours

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Within 24 hours, you will be presented with the top three bids from prescreened contractors for you to choose

Brenton Marrelli and Darwin Widjaja, the founders of Smith, are pleased to announce the official re-branding of their app that targets the $130 billion home improvement industry. As Brenton explained, the company was founded as Friend Trusted two and a half years ago and has helped homeowners with over 22,000 projects nationwide totaling over $78 million. Following this success, the company partnered with prominent agency Red Antler to establish a new brand. Friend Trusted is now Smith, a brand that reflects the simplicity and craftsmanship of the product.

As Brenton and Darwin understand quite well, gathering estimates for home improvement projects and finding reliable and reputable contractors can be a stressful experience. It typically takes two to four weeks to gather estimates on projects like kitchen and bathroom remodels.

This is where the new Smith app can help; as Darwin explained, homeowners simply take a photo of their project with the app. Smith sends this to top-rated local professionals who will then bid on and provide estimates for the project.

“Within 24 hours, you will be presented with the top three bids from prescreened contractors for you to choose,” Brenton said, adding that homeowners can then select the contractor they wish to work with, and easily book the project through the app.

The founders have plenty of experience in the home improvement industry; Brenton’s family has been in the construction business for 75 years, and Darwin owns several rental properties and has been through many remodels.

Brenton said that homeowners are impressed with their customer support and the fast estimates. Smith has home experts that guide homeowners through the entire remodeling process in-app. Contractors also like the app for its business management tools and dedicated U.S. staff.

About Smith:

Brenton Marrelli and Darwin Widjaja are the founders of Smith. The site, which was originally named Friend Trusted, was recently rebranded with the Smith name. The app helps homeowners to find qualified contractors to work on various projects and remodels around the home. For more information, please visit

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Brenton Marrelli
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