Smoky Mountains PINK® Jeep Tours Invites Media to Grand Opening, Celebrating Company's First Expansion Beyond Southwest

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For the first time in nearly 60 years, PINK® Jeep Tours is expanding from the Southwest to the Great Smoky Mountains National Park. Join Herschend Enterprises CEO and tourism leaders on Thursday, April 25, 2019 for the Grand Opening of this unique adventure experience.

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Be the first to experience Smoky Mountains PINK® Jeep® Tours! The well-established company is expanding for the first time from the Southwest to the Smoky Mountains.

Interviews about PINK Jeep Tours' first expansion beyond the Southwest to the Smoky Mountains will be available with company leaders, including Andrew Wexler, CEO, Herschend Enterprises

What started as America’s first Jeep® tour more than 60 years ago, offering signature excursions in Sedona, the Grand Canyon, and Las Vegas, is now opening in the Smoky Mountains. During the PINK® Jeep Tours Grand Opening event, enjoy a ride in our Famous PINK® Jeep® Wranglers. Ride to the top of our ridge (on private property) with a trained guide. Experience the thrill and view awaiting guests, after they explore the Smoky Mountains National Park in a whole new way.

Join media and VIP guests, including area tourism leaders, on Thursday, April 25 for the Grand Opening of a unique adventure experience, unlike anything currently available. Interviews will be available with Billy Johnson, Sr. VP of Marketing, PINK® Adventure Tours; John Fitzgibbons, President, PINK® Jeep Tours; and Andrew Wexler, CEO, Herschend Enterprises.

4030 Parkway, Pigeon Forge, TN 37863 | Parking will be available on site

Thursday, April 25, 2019
Please arrive at 9:30 a.m. to allow for travel and set up.
Additional 4x4 experience to follow short 10:30 a.m. program.

RSVP: Reserve a seat on the off-road preview tour
by responding to this evite:

WHY: Be the first to experience Smoky Mountains PINK® Jeep® Tours! The well-established company is opening its Pigeon Forge-based operation to offer visitors from near and far unforgettable excursions and up-close encounters with the beauty and splendor of the mountains.         
For more information about booking tours this spring, summer, and fall, please visit or call (844) 710-PINK (7465).

Herschend Enterprises purchased PINK® Adventure Tours last year, marking its entry into the adventure travel industry. Herschend Enterprises owns a portfolio of companies that are committed to providing wholesome, immersive entertainment which allows families to connect in meaningful ways.

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Kay Watson
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