OutMarket Releases “How to Use Social Data to Personalize Your Marketing” Guide

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Resource developed to help marketers make sense of social data and use context to reach desired audiences

Data is nothing without intelligent insight and action. Once marketers gather pertinent data and derive insights, they can tailor their strategies to make every marketing touchpoint count in the complicated sales funnel.

OutMarket, a provider of marketing automation software and services, today released “How to Use Social Data to Personalize Your Marketing,” a guide that advises marketers on how to gather pertinent data about their audience and use it in their integrated marketing strategy to convert prospects into buyers.

Contextual marketing encompasses mobile, real-time marketing and native marketing. It also includes terms like “agile marketing,” “permission-based marketing” and “behavioral marketing.” In the big picture, contextual marketing brings data and tactics together to provide personalized and relevant messages to people across channels and timeframes.

While contextual marketing can be accomplished manually, many marketers choose to use marketing automation software. Such software houses data and tactics in a single location, decreasing time and costs while increasing personalization, efficiency and measurable results.

“With the explosion of prospect and customer data available today, there’s no wonder why marketers are drowning in data,” said OutMarket CEO You Mon Tsang. “But data is nothing without intelligent insight and action. Once marketers gather pertinent data and derive insights, they can tailor their strategies to make every marketing touchpoint count in the complicated sales funnel.”

Actionable takeaways from the guide include:

  •     What contextual marketing is and why it’s important
  •     Top tools to gather social data
  •     Examples of proven contextual marketing that marketers can use for inspiration

The “How to Use Social Data to Personalize Your Marketing” guide is available for free here:
https://www.outmarket.com/resources/white-papers/

About OutMarket
OutMarket provides marketing automation software and services for marketing teams to drive quantifiable results. The OutMarket platform integrates email marketing, landing pages, social media management, press outreach, and robust analytics in a simple but comprehensive cloud-based solution that helps customers outmarket the competition and grow their business.

Thousands of customers use OutMarket (formerly known as Vocus Marketing Suite) to get the most out of their marketing efforts. For more information, visit https://www.outmarket.com or call 844-OUTMARKET.

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Stacey Miller
OutMarket
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since: 07/2014
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