eGifter Launches New Gift Registry and Mobile Apps for Baby Retailer Kid’s Stuff Superstore

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Companion mobile apps enhance the customer experience and cut costs for the retailer; Magento plug-ins simplify integration efforts Gift more. Get more


We chose the eGifter solution for our new registry because it had the social and mobile tools that today’s moms-to-be rely on, creating a great experience for our customers.

Leading baby products retailer Kid’s Stuff Superstore launched its new website and mobile apps today featuring the eGifter Social Gift Registry, making it easy for customers to register for gifts for new babies, Kid’s birthdays, or other special occasions.

The eGifter platform has many features that set it apart from traditional gift registries, including a group gifting option that lets users invite friends via social media, email or even text message to pitch in on large-ticket items for baby showers, weddings and other occasions. The companion mobile applications, available free for Android and iOS devices, let consumers scan items in a Kid’s Stuff Superstore location and add them directly to their eGifter-powered social gift registries.

“We chose the eGifter solution for our new registry because it had the social and mobile tools that today’s moms-to-be rely on, creating a great experience for our customers,” said Aaron Pederson, President of Kid’s Stuff Superstore. “And the implementation with our new Magento website was very smooth.”

By cutting out bulky gift registry scanners, the apps eliminate hardware maintenance costs for the retailer and provide its customers with a mobile app they can use to manage their registry in-store, at home, or on the go.

eGifter’s solution for Kid’s Stuff Superstore also leverages eGifter’s new Magento plug-ins, designed for any Magento Community ecommerce site that wishes to add a turnkey gift registry solution.

“We are very excited to have completed our first Magento installation,” said Tyler Roye, eGifter CEO. “We have many more coming soon.”

About eGifter
eGifter revolutionizes the act of gift giving with a social and mobile gifting platform designed to create a fun experience for consumers, while helping retailers unlock the viral potential of gift giving in social spaces. eGifter is based in New York and was founded in 2011 by a group of proven tech entrepreneurs. To learn more about eGifter and their social and mobile group gifting platform, visit

About Kid’s Stuff Superstores
Kids Stuff Superstore is a family owned business founded in 1981 by Gene and Judy Francis operated with daughter and son in-law Karla and Aaron Pederson. Starting from humble beginnings, Kids Stuff Superstore has grown to over 35,000 Square Feet of Showroom with locations in Sioux Falls, SD, Omaha, NE, and Lincoln, NE. Kids Stuff Superstore has become the largest independent baby and children's specialty stores in the Midwest. We now service customers across the country online at and with our new apps available from Google Play or iTunes.

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