Social Media Stars A Top Priority For Brands Targeting Today’s Digital Consumer

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Celebrity Speakers Bureau builds on recent article claiming social media stars are the new evolution of celebrity.


YouTube sensation Bethany Mota is one of a handful of social media stars helping brands create effective marketing campaigns. (Photo courtesy of Aeropostale)

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In today’s ever-changing digital landscape, brands have begun to rely on a new breed of celebrity to authentically deliver their message through traditional and digital marketing campaigns. Celebrity Speakers Bureau, a full-service celebrity acquisition and booking agency, has seen a meteoric rise in requests to hire social media influencers. These influencers, who aggregate millions of followers on platforms such as YouTube, Vine, Instagram, Twitter and others, possess an affordable and effective influence over their large fan bases.

A feature in The Washington Post published August 19th claims that social media stars are more than a just a passing fad, they are the new evolution of celebrity. Celebrity Speakers Bureau believes these social media stars are becoming cultural thought leaders with the power to influence a fast-growing demographic of consumers who frequent their favorite social media channels for news, entertainment and a sense of community on an hourly basis.

Social media stars have become the go-to choice for companies and agencies searching for brand ambassadors who can deliver authentic content to digital consumers. They can deliver refined, targeted messaging geared towards a consumer that makes sense for different, unique brands. Each one of them is an expert in building their fan base to the extent that most digital managers who are hired guns could never duplicate. Brands are enjoying an unmistakable increase in online engagement thanks to branded content from top social media stars.

Celebrity Speakers Bureau has created a proprietary scoring system for choosing the top 5 social media stars on a quarterly basis. Below are the top 5 social media stars using their celebrity influence to create effective marketing campaigns for their respective brands:

Bethany Mota: YouTube star Bethany Mota is the most googled designer in the world bar none thanks to her beauty, fashion and DIY channel on YouTube. She currently has over 9,310,503 subscribers on YouTube averaging at least 2,500,000 views per video post. Bethany introduced her own fragrance, apparel and home décor collection with clothing retailer Aeropostale before appearing on Dancing with the Stars this spring. Her upside is infinite for brands looking to align with a visible, genuine digital influencer.

Nash Grier: This Vine star has over 3 billion video views and over 12,100,000 followers on the popular video-sharing app. That’s more than the likes of A-listers such as Justin Bieber, Ellen DeGeneres and Miley Cyrus! Time magazine named him one of the most influential teens of 2014. His unique brand of comedy has earned him endorsement deals with fast food chain Sonic, Richard Branson’s Virgin Mobile and most recently M&Ms Brand. His branded content comes off natural, not forced, a crucial factor for brand authenticity.

Ryan Higa: YouTube Comedy king Ryan Higa, otherwise known as NigaHiga, is the #1 most subscribed YouTuber of all time. He’s entertaining over 15,084,468 followers each week with his best video topping 60,500,000 views. Brands are now chomping at the bit to feature branded content on his record-setting YouTube channel. Ryan has helped carry out successful marketing campaigns with industry leading brands including a TV commercial campaign with Toyota, branded YouTube videos with Wonderful Pistachio and Carl’s Jr. in addition to an ongoing partnership with Lenovo.

Joy Cho: At 35-years-old, blogger and lifestyle expert Joy Cho is a little older than most social media stars. She has built her own lifestyle and design empire through her popular Pinterest account and DIY YouTube videos. Since her rise to fame, Joy has created her own line of signature products for Land of Nod, a furniture and bedding retailer, and Target. This May she released her own line of patterned Band-Aids for Johnson & Johnson. Say hello to the social media world’s Betsey Johnson!

Ricky Dillon: Social Media Personality turned music artist Ricky Dillon has amassed most of his 6,801,847 social media followers on Twitter, Instagram and YouTube. In the past, he has created engaging videos and picture posts for the likes of Coca-Cola and Sour Patch Kids. Ricky has turned down a number of deals he didn’t feel personally connected to because he wants to maintain credibility with his viewers and the everyday consumer.

The conclusion is clear. With such a wide-ranging talent pool of social media stars active on a variety of different platforms, the ability to find a celebrity influencer who can authentically deliver a brand message has become more attainable than ever! Social media stars offer brands an opportunity to amplify their brand message for much cheaper than most A-list stars as well as zero in on a target demographic that makes sense for their brand.

About Celebrity Speakers Bureau

Celebrity Speakers Bureau is a state of the art celebrity acquisition and talent buying agency servicing companies, brands, universities, and non-profits. Celebrity Speakers Bureau can help any business vet the market and hire a celebrity for traditional or digital marketing campaigns, speaking engagements, or other personal appearances. To learn more about the opportunities your company may have in hiring a celebrity, contact us at booking(at)celebrityspeakersbureau(dot)com or call (212)410-2853 to speak with a Celebrity Speakers Bureau representative.

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