CelebExperts Shares Social Media Influencer GPS For Maximizing ROI

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CelebExperts President & CEO Evan Morgenstein explains how brands and organizations can build a successful influencer marketing program with the right social media influencer.

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As long as companies are convinced that social media is the avenue to convert consumers to customers, the trend of companies relying on social media influencers will continue. - Evan Morgenstein

Influencer marketing has become one of the most direct, cost-effective ways for B2C marketers to connect with their consumers. This week, CelebExperts President & CEO Evan Morgenstein created the CelebExperts Social Media Influencer GPS to guide brands and organizations interested in hiring social media influencers to develop engaging marketing initiatives.

A telling study recently conducted by McKinsey & Company revealed that social recommendations induced an average of 26% of purchases across 30 different product categories included in their study. More importantly, 30% of these consumers were indirectly influenced to purchase goods or services because of something they saw on social media. According to CelebExperts President & CEO Evan Morgenstein, that number is only going to increase in 2016.

“The enormous increase in stand-alone digital agencies that are grabbing retainers to execute social media influencer campaigns has gone from miniscule to hundreds in 12 months. As long as companies are convinced that social media is the avenue to convert consumers to customers, this trend will multiply,” said Morgenstein.

Morgenstein created the CelebExperts Social Media Influencer GPS to assist in the thought process of developing effective social media marketing initiatives as well as further the conversation on the impact social media influencers can have on brand identity and the ability to attract new customers.

Below are a few key coordinates from the CelebExperts Social Media Influencer GPS:

  •     Brands that create effective social media marketing initiatives continually refine their execution process.
  •     A social media influencer program without adequate content, plans and a way to start the conversation is like starting a fire without a match. What is the ignition?
  •     Multiple social media influencers can flatten out the urgency of one millennial Influencer. In this case, influencer collaboration is imperative to success.

To read the full Social Media Influencer GPS guide online, follow this link: CelebExperts Social Media Influencer GPS.

About CelebExperts

CelebExperts is a leading consulting firm dedicated to demystifying the celebrity acquisition process and finding creative solutions to effectively market your brand leveraging the power of a celebrity. For more information on how your brand could utilize a celebrity talent as a spokesperson for upcoming marketing campaigns, please contact our team at consulting(at)celebexperts(dot)com or give us a call at (919)459-5426.

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Evan Morgenstein
CelebExperts
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