(PRWEB) July 09, 2013
Lead Liaison broke new ground today when the company announced the release of its social post management automation and tracking component to its flagship Lead Management Automation (LMA) platform. The fully integrated feature allows marketing and/or sales departments to post messages to multiple LinkedIn profiles, Facebook pages (including Fan Pages), and Twitter accounts simultaneously and track prospects' activity when they engage in these social channels.
Lead Liaison developed the social media component to address the needs of its customers who wished to combine social and email channels within their lead nurturing practices without having to manage multiple interfaces. "Our customers told us they wanted to have the functionality of a system like HootSuite with the real-time lead tracking of our Lead Management Automation platform," said VP of corporate communications, Alex Brown. When used in combination with the platform's activity-tracking features, the social posting component provides a unique way to generate and nurture leads through a multi-channel campaign.
"Using this feature allows marketers or salespeople to create and schedule automated delivery of posts that are intended to stimulate conversation," said Brown. "They can conduct multiple social campaigns at once and view the results of each message in real time."
With the LMA's social post delivery interface, users can schedule postings according to best practices, a preconfigured model, or according to their own unique posting schedules. In addition, when scheduling messages that will be reposted, such as announcements about an upcoming trade show or promotional event, users can create "canned" messages one time and schedule repeated delivery during the period leading up to the event.
The company's customers are already excited about the new feature. Michael Heinrichs, CEO of IMSware, a facility IT management software provider remarked, "This new feature is amazing; we'll use it in the near future instead of TweetDeck."
This release follows the recent upgrade of the LMA lead distribution capabilities. The company has been focused on upgrading and expanding its SaaS platform since early 2012, adding periodic user-experience improvements and cross-functional capabilities.
Want to see the social post management in action? Schedule a 10-minute personal demonstration today. For more information about any of Lead Liaison's marketing automation products or its support services contact Lead Liaison.
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on creating the broadest and most user-friendly revenue generation software platform. Applications cover all phases of lead management automation including sales prospecting, lead generation, and marketing automation functions that directly influence revenue generation. It’s innovative and robust lead management platform combines unparalleled sales prospecting, lead capture, real-time lead tracking, lead qualification, lead distribution, database segmentation, lead nurturing and ROI reporting. The Software as a Service (SaaS) model delivers an effective user experience and integrated cloud computing capabilities.
For More Information:
VP, Corporate Communications
888.895.3237 (888 89 LEADS)