We recommend putting a social media marketing strategy in place to make sure that you are producing content that is relevant to your target audience, reaches that audience and then encourages interaction with that audience.
Hauppauge, NY (PRWEB) March 31, 2014
According to Facebook, Inc., someone hits the 'Like' button 4.5 billion times per day. That's over 52,000 times every second. Facebook can be a gold mine for small business owners who put the time, resources and staffing behind their social media marketing campaign.
Long Island social media marketing consultants at Upside Business Consultants say, however, that many business owners struggle when it comes to actually creating a social media marketing plan and executing that plan consistently. An added challenge is the limited “Reach” Facebook Fan Page posts now get. Fewer posts are now reaching Fans in their newsfeeds, creating new challenges for small businesses that rely on pages to market themselves.
“Like any marketing campaign, we recommend putting a social media strategy in place to make sure that you are producing content that is relevant to your target audience, reaches that audience and then encourages interaction with that audience. For many small businesses, that process is not always intuitive,”says Doug Betensky, President of Upside.
In a recently published article, Mr. Betensky shares 21 effective tips on how to launch and grow a new Facebook page to assist local business owners and clients. Within the article, he explains that every business owner has a common goal and that is for their Page to become a ‘valued resource’ to their target audience.
“Oftentimes, many of us are focused on just getting ‘likes’. We should go beyond getting likes and focus on gaining loyal fans and brand advocates. In order for this to happen, you must become a valued resource. You can become valuable when you excel at producing meaningful content that fulfills a need or provides a solution to a problem better than your competition does,” Mr. Betensky explains.
Upside Business Consultants also recommends creating a portfolio of content that balances shared content with original content. “An effective way to give people a reason to join your community is to provide something there that they cannot get elsewhere, whether it is content, an exclusive offer, information etc. It’s important to not treat every marketing channel the same,” says Doug Betensky.
Upside Business Consultants also advises scheduling posts at the time fans are more likely to be online. This can increase the chances of capturing their attention. “Equally important to posting good quality content is the execution piece. It’s essential to commit to and follow through on a posting schedule to get results.”
To read Upside’s article entitled “21 Ways To Launch Your New Facebook Page and Grow Your Fan Base,” visit http://upsidebusiness.com/blog/2014/02/17/21-ways-to-launch-your-new-facebook-page-and-grow-your-fan-base. Call (516) 610-0922 for more information.
About Upside Business Consultants LLC
Upside Business Consultants is a Long Island marketing consulting company specializing in strategic marketing consulting, internet marketing, social media marketing and marketing coaching/training. It also provides full service marketing services, including social media management, search engine optimization, online advertising, web video production, website design and PR. Upside’s marketing consultants in New York have been nominated as Top Social Media Agency on Long Island by the Long Island Press.