In less than 10 years, social media sites have gone from being simple meeting places to one of the most important marketing channels.
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Toronto, Canada (PRWEB) August 12, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, comments on the importance of adding a social media platform to an online marketing campaign. In an effort to maintain a brand’s integrity, the company also announces the top social media marketing mistakes to avoid.
“In less than 10 years, social media sites have gone from being simple meeting places to one of the most important marketing channels,” says Andy Wu, business development manager at Numero Uno Web Solutions. Facebook has more than one billion users, Twitter is over the 500 million subscriber mark, and Pinterest, with more than 70 million users, is one of the fastest-growing social media sites. Businesses that adopt a social media marketing platform can access thousands of previously untapped customers in a matter of minutes.”
On top of that, a large number of people that access social media sites do so through mobile devices, such as smartphones and tablets. According to a recent report, while 66% of all online searches are done through Google, more and more younger users are turning to social media sites as their primary way to discover new brands. Nearly half of all Internet users aged 18 to 23 use social networks as their primary resource; while 43% of those aged 24 to 32 do the same. (Source: “How Consumers Found Websites In 2012,” Forrester.com, July 19, 2013; http://www.forrester.com/How+Consumers+Found+Websites+In+2012/fulltext/-/E-RES92661/.)
“Social media may be an important part of any online marketing campaign, but that doesn’t mean every company knows how to do it successfully. In fact, developing and maintaining a social media presence may seem like a simple project, but there are many intricacies and nuances that actually make it quite complex,” Wu adds. “Like any form of advertising, social media marketing can actually damage a brand’s reputation if it isn’t properly planned and executed.”
Social media marketing takes a lot of effort and can be very time-consuming. Studies show it takes more than 30 hours per month to effectively manage each social media platform. To save time, some smaller businesses leave the task of monitoring a social media channel to an employee or contractor. That may seem like a good idea at first, but it comes with inherent risks. There are numerous examples of large businesses having to do serious damage control after someone published inappropriate posts, comments, and/or tweets on corporate accounts. (Source: Devaney, T and Stein, T., “Should You Outsource Social Media Or Do It Yourself?” Forbes web site, March 19, 2013; http://www.forbes.com/sites/capitalonespark/2013/03/19/should-you-outsource-social-media-or-do-it-yourself/.)
“Making insensitive comments or careless marketing moves can draw negative fire, or even a public backlash,” Wu notes. “Monitoring what gets posted on social media sites might seem like an easy task, but because anyone can access them, brands have to know and be sensitive to their target audience, as well as consider how others that network onto their profile perceive their social post.”
The experts at Numero Uno Web Solutions conclude that it’s very common for people unfamiliar with the mechanics of social media to make mistakes. That said, for some smaller businesses, social media sites are their main marketing channel, and the first impression someone gets of the brand. That’s why it’s crucial that businesses get their social media marketing efforts right. Social media channels can be excellent marketing tools when done effectively, but when done improperly, social media can damage a brand’s reputation and bottom line.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).