Not only are Social Media outlets, such as LinkedIn about content, they are about connections...
San Diego, CA (PRWEB) September 05, 2013
In a recent article from B2Bonline.com, LinkedIn's second-quarter 40% increase in mobile home page engagement was due to the optimization of its mobile platform which included the release of
San Diego Web Design firm Bop Design, shares the benefits to marketers for increasing optimization, including the increase of sponsored ads, such as those available on social community platforms, including the popular business networking site LinkedIn.
Bop Design business principal, Jeremy Durant says, “Today, we are bombarded by news and content from all over the world and it changes and grows every second. Social Media outlet members, such as those of LinkedIn share news from 1.5 million publishers and over 300 notable professionals who factor in the audience for its content consummation.”
Professionals can consistently count on content provided on these outlets being valuable, noteworthy and timely to the general public, but it’s often disregarded due to the amount of information coming at us constantly.
Durant continues, “Not only are Social Media outlets, such as LinkedIn about content, they are about connections. And these connections made continue to grow.”
When LinkedIn first started out, it was about connecting to former colleagues and then connecting to their current and former colleagues to build a professional network.
Since then, the more than 3 million organizations that have Company Pages on LinkedIn bring decidedly respected and relevant content. With sponsored updates, such as those on LinkedIn, these organizations can continue to build relationships with members who are not following their company, but who may benefit from relevant content as it’s presented into the homepage feed.
New options, including sponsored ads allow companies, organizations and institutions to distribute quality content to the mass populace. Superior information and content produced that may have been lost to professionals in the past because they aren’t directly connected with the producing entity or it isn’t shared with someone who is connected to them.
So much valuable content has gone astray, lost forever inside the internal company vortex – slideshows, whitepapers, articles and videos can have an immense amount of value, but it is never seen it because readers aren’t part of the inner circle or limited outer circle of the organization that produced and distributed it.
Sponsored Updates present a great opportunity and have several benefits marketers and company executives can delight in, including the LinkedIn model:
- Re-connect with professionals that already know a business and stay top of mind.
- Build or increase brand awareness
- Expanding reach for high quality content
- Targeting to any segment of audience
- Availability on desktop, smart phone and tablets
- Clearly marked as Sponsors so readers have the option of following or not, liking, commenting, sharing
- Increase content consumption and introduction to professionals outside of a network
- Comprehensive analytics and tracking availability
“Marketers are increasingly looking for ways to stretch dollars allocated to the annual marketing budget, and with the continual threat of cuts, they need to find ways to successfully leverage content to be used in the most valuable way,” says Durant.
Concluding, Durant states, “And, as the global marketplace changes and expectations change from straight from the hip and direct advertising of goods, services, and brands to a plethora of available information - professionals now expect to learn about prospective vendors, customers and partners through the leadership, education, insight and expertise presented in news, research results and content provided.”
Sponsored updates, like LinkedIn’s provide today’s professional world and its marketers with another option to share, engage, connect and consume – further expanding their global reach, increasing awareness, all the while optimizing their budgets.
About Bop Design
Bop Design is a boutique marketing communications firm headquartered in San Diego with offices also in the New York metro area. We express a business values through branding, advertising, design and web design. We also help attract a firm's ideal customer through search engine optimization and search engine marketing. The marketing firm's focus is on small businesses that want an external team of marketing specialists to help give their brand an edge in the marketplace.