Smaller brands looking to engage a wider audience need to understand not just who their target is, but also how they search.
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Toronto, Canada (PRWEB) August 04, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is releasing its expert opinion on a recent report outlining how consumers discovered web sites in 2012 and the rising important of social media channels like Facebook, Twitter, and Pinterest.
A recent Forrester Research report, entitled How Consumers Found Websites In 2012, found that, while 66% of all online searches are done through Google, younger users are increasingly turning to social media networks to discover web sites. Half of all Internet users aged 18 to 23 use social networks as their primary resource; of those aged 24 to 32, 43% use social networks. (Source: Komar, E., How Consumers Found Websites In 2012, July 19, 2013; http://www.forrester.com/How+Consumers+Found+Websites+In+2012/fulltext/-/E-RES92661.)
“Smaller brands looking to engage a wider audience need to understand not just who their target is, but also how they search,” says Nadia Iaboni, digital solutions manager at Numero Uno Web Solutions. “While it’s impossible to say whether or not social media sites will ever get to the point of driving more traffic to a site than traditional search methods, it’s impossible to ignore the growing role social media sites play in how web sites get discovered.”
According to the Forrester report, the use of social networks as web site discovery channels is also on the rise overall; in 2012, nearly one-third of users turned to social networks like Facebook and Twitter, when only 18% did in 2010. At the same time, the number of respondents using traditional search channels like Google is on the decline. In 2010, 61% relied on traditional search results to find web sites; in 2012, only 54% did. (Source: Ibid.)
“In addition to social media, a number of other online marketing efforts are helping brands get discovered,” Iaboni observes. “In 2012, 18% of Internet users said paid search results helped them find what they were looking for; in 2011, that number stood at just eight percent. On top of that, almost 30% of Internet users found new sites from links on web sites they had visited.”
The experts at Numero Uno conclude that the emergence of social networking sites as discovery channels and the rising importance of paid search and link building mean that brands will need to reevaluate their current online marketing objectives. With Internet users turning to social networks in increasing numbers to find new web sites, brands will need to develop a diversified online marketing campaign.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize a company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).